Senior Manager -Organic Search (SEO & GEO)
About The Position
The Senior Manager of Organic Search will lead the strategy, development, and execution of Inspire Brands’ enterprise Organic Search program across all brands. This role owns the end-to-end organic search growth channel, spanning traditional SEO as well as emerging Generative Engine Optimization (GEO), with a primary goal of ensuring Inspire runs an industry leading program as search behavior and platforms evolve through AI-driven experiences. This is a highly visible role within the Digital Experience Performance (DXP) team, responsible for setting the vision and roadmap for technical, local, and content driven optimizations for Organic Search, building scalable capabilities, and driving measurable business impact across the Inspire portfolio. The Sr. Manager will manage the Manager of SEO and serve as Inspire’s top internal authority on organic search. The ideal candidate is both deeply technical and highly strategic: someone who understands how search works today, anticipates how it will work tomorrow, and can proactively evolve the program as the ecosystem shifts across Google, generative search experiences, agentic assistants, and other emerging discovery platforms. This position is an 80% onsite role
Requirements
- Minimum: 4yr degree in related field
- 8+ years of experience leading Organic Search / SEO programs and/or teams
- Deep, hands-on expertise in enterprise SEO strategy and execution, technical SEO and site architecture, content and semantic optimization
- Strong understanding of how AI systems and LLMs discover, interpret, and surface content, generative search experiences (SGE, AI Overviews, ChatGPT, Perplexity, Claude, etc.), and entity-based search, semantic relevance, and brand authority signals
- Proficiency in analytics/SEO platforms, including: Google Analytics / Adobe Analytics Google Search Console SEO platforms (STAT, BrightEdge, Conductor, Ahrefs, SEMRush, etc.) Crawling/auditing tools (Screaming Frog, DeepCrawl, Botify, etc.)
- Ability to translate complex data into clear strategic insights and recommendations
- Proven ability to lead complex, cross-functional initiatives
- Ability to clearly articulate strategy, risks, and opportunities to executive leaders
- Comfortable influencing decision-making and driving business outcomes without direct authority
Nice To Haves
- Experience in large-scale, multi-brand, or eCommerce environments strongly preferred
Responsibilities
- Organic Search Strategy & Program Ownership Own the enterprise Organic Search strategy across all Inspire Brands, including SEO and GEO
- Lead and develop the Organic Search function, including direct management of the Manager of SEO, and raise the overall SEO/GEO maturity of the organization
- Frequently act as an executive-facing subject matter expert and thought leader for Organic Search
- Define the long-term vision, roadmap, and operating model for Organic Search
- Establish clear program goals, KPIs, measurement frameworks, and success metrics aligned to business outcomes
- Continuously evolve strategy to account for: AI-powered search experiences and agentic technology Shifts in user discovery behavior Changes in search engine algorithms and ranking systems
- Oversee and guide all major components of organic performance, including: Technical SEO (crawling, indexing, rendering, site architecture, Core Web Vitals, schema, etc.) On-page optimization (keyword strategy, metadata, internal linking, content optimization) Off-page optimization (authority building, link strategy, brand presence) Content strategy for organic discovery Local SEO and multi-location optimization Generative search optimization (entity presence, semantic coverage, brand authority signals for LLMs)
- Own Organic Search performance reporting and insights at an enterprise level
- Develop forward-looking insights on how AI and search trends will impact traffic, discovery, and conversion
- Cross-Functional Influence & Enablement Partner closely with: Broader DXP and Digital Guest Experience organizations Product & UX Engineering & Platform teams Content & Brand teams Paid Media / SEM Analytics & Data teams
- Translate Organic Search opportunities into clear business cases with projected value, high-level technical requirements, and priority by brand
- Influence roadmaps and prioritization to embed organic best practices into product and content development
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What This Job Offers
Job Type
Full-time
Career Level
Manager
