EverPro: Director, SEO/AEO/GEO

EverCommerce

7d • $145,000 - $155,000 • Hybrid

About The Position

At EverCommerce [Nasdaq: EVCM], we are on a mission to digitally transform the service economy with tailored, end-to-end SaaS solutions that simplify and empower the lives of our 725,000+ customers. As a leading service commerce platform, our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals in the areas of Home & Field Services, Health Services, and Wellness industries. We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://careers.evercommerce.com/us/en EverPro, a business within EverCommerce, provides software and solutions designed to help home and field service businesses run and grow their companies with greater efficiency and confidence. EverPro brings together purpose-built tools across key trades—including field service, remodeling and roofing, landscaping, and pest and lawn—so service professionals can manage operations, engage customers, and drive long-term growth. Our solutions support the full lifecycle of running a service business, from scheduling and dispatching work, to estimating, invoicing, and payments, to customer communication, reputation management, and business insights. Together, these connected solutions help service pros win more jobs, save time, and build stronger, more resilient businesses. We are seeking a highly skilled and experienced Director, SEO to drive SEO strategy and execution (including the path forward to excel with AEO & GEO) for our EverPro Vertical. At EverPro, we empower Home Service Professionals with a suite of innovative solutions that enable them to work efficiently, communicate effectively and thrive financially. EverPro is a leading provider of business management software, customer experience applications and billing & payment solutions for our customers in SMB services industries. This role involves driving organic growth through technical SEO strategies that ensure maximum crawlability, indexation, and performance across all search engines. As Director, SEO, you’ll lead a team of SEO strategists and be skilled at partnering with agencies as an extension of your team when needed. You will work closely with cross-functional teams, including marketing, product, content, and analytics, to enhance search visibility, improve site performance, and execute comprehensive SEO strategies. This position also requires experience managing multiple websites and driving Conversion Rate Optimization (CRO) to support SEO efforts.

Requirements

• Bachelor's degree in Marketing, Computer Science, Information Technology, or a related field.
• 12+ years of technical SEO experience, with a proven track record of improving search engine visibility and driving organic growth.
• Strong technical knowledge of HTML, CSS, JavaScript, and web development principles.
• Expertise in SEO for large-scale websites, such as eCommerce, SaaS, or content-heavy platforms.
• Hands-on experience with Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, and other SEO and analytics tools.
• Deep understanding of Core Web Vitals, crawling, indexing, structured data, and log file analysis.
• Proficiency in implementing and maintaining structured data (JSON-LD, Schema.org).
• Experience with WordPress CMS, CDNs, robots.txt, hreflang, canonical tags, and site migrations.
• Ability to analyze complex data sets and derive actionable insights to improve SEO performance.
• Experience collaborating with product teams, engineering, UX and content teams to ensure SEO best practices are implemented at scale.
• Proven experience managing multiple websites and implementing scalable SEO strategies across diverse platforms.

Nice To Haves

• Familiarity with AI-driven SEO strategies, including GPT-based content generation, entity recognition, and content automation.
• Experience with Headless CMS, server-side rendering (SSR), and modern JavaScript frameworks such as React, Vue.js, or Angular.
• Knowledge of programmatic SEO, automated content strategies, and SEO localization and international SEO best practices.
• Python proficiency for SEO-related analysis or automation is a plus.
• Experience with SEO APIs, web scraping, or SEO automation tools.
• Ability to prioritize tasks and manage multiple projects in a fast-paced environment.
• A team player with the ability to work collaboratively across departments and lead cross-functional initiatives.
• Attention to detail and ability to manage both strategic and hands-on aspects of SEO.

Responsibilities

• SEO Strategy & Execution: Develop and implement a technical SEO roadmap focused on optimizing crawlability, indexability, and structured data to drive organic growth.
• Own and prioritize the technical SEO backlog, aligning projects with business objectives and ensuring timely execution.
• Partner with product, marketing , and UX teams to implement SEO best practices across site architecture, internal linking, and user navigation.
• Manage site performance optimizations, including Core Web Vitals, page speed, and mobile optimization, ensuring a seamless user experience.
• Conduct regular technical SEO audits using industry tools such as Ahrefs, Screaming Frog, SEMrush, and others to diagnose issues and implement scalable solutions.
• Stay informed about search engine algorithm updates and adjust strategies to maintain and improve search rankings.
• Drive AEO and GEO strategies and execution.
• Data Analysis & Reporting: Utilize tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, and other SEO tools to track, analyze, and report on site performance, identifying opportunities for improvement.
• Develop and maintain key SEO KPIs, dashboards, and performance metrics to assess organic traffic impact.
• Conduct A/B testing and experiments to optimize SEO hypotheses and ensure continuous performance improvements.
• Collaboration with Cross-Functional Teams: Collaborate with product, and development teams to ensure SEO-friendly site architecture and that SEO requirements are integrated into development cycles.
• Work closely with content teams to optimize on-page content and ensure alignment with search intent and overall, SEO strategy.
• Lead discussions and provide expertise on JavaScript SEO, server-side rendering, and other complex technical SEO topics.
• Foster communication and alignment between technical and non-technical stakeholders to promote SEO best practices and ensure SEO initiatives are understood across teams.
• Content & Structured Data Optimization: Manage the implementation of structured data (JSON-LD, Schema.org) to enhance rich search results, supporting entity-based SEO and improving visibility in search engines.
• Collaborate with content teams to optimize pages for search intent and ensure high-quality, SEO-driven content.
• Technical SEO Leadership: Provide leadership in identifying opportunities for site improvement and guide the technical team on SEO initiatives.
• Act as a subject matter expert, continuously educating internal teams and stakeholders on technical SEO best practices.
• Lead and mentor junior SEO team members, providing guidance and support in executing SEO tasks and building technical SEO expertise.
• Website Management & CRO: Lead and manage SEO strategies for multiple websites, ensuring consistency and scalability in technical SEO practices across all sites.
• Drive Conversion Rate Optimization (CRO) initiatives by aligning SEO goals with user experience improvements and optimizing landing pages for both SEO and conversion performance.
• Work with analytics and UX teams to identify areas for improvement on key landing pages and drive actions to increase conversion rates while enhancing organic traffic.
• Management Experience & Team Leadership: Demonstrated experience managing and leading SEO teams, guiding both senior and junior team members in achieving goals and fostering a collaborative environment.
• Proven ability to manage multiple projects and websites simultaneously, overseeing cross-functional initiatives and maintaining high-quality execution.
• Strong leadership skills, with a history of mentoring and developing talent within the SEO field.
• Ability to drive team performance, provide clear direction, and maintain high levels of motivation across SEO and technical teams.

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Continued investment in your professional development
• Day 1 robust health and wellness benefits, including an annual wellness stipend
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program

What This Job Offers

• Job Type: Full-time
• Career Level: Director