SEO / GEO Strategist

Everything Bagel•New York, NY

2d•Remote

About The Position

Everything Bagel Partners is looking for a Part-Time SEO / GEO Strategist with deep experience in CPG and DTC brands to help us grow organic demand across traditional search and emerging generative search platforms (Google AI Overviews, ChatGPT, Perplexity, etc.). This role is ideal for someone who understands how consumers discover, research, and evaluate CPG products online—and knows how to translate that behavior into high-impact content, technical SEO strategy, and brand visibility across AI-powered search experiences.

Requirements

3–5+ years of SEO experience, with direct experience in CPG and/or DTC brands
Proven success growing organic traffic and revenue in competitive product categories
Strong understanding of consumer research behavior for physical goods
Hands-on experience with on-page, technical SEO, and content optimization
Familiarity with AI-powered search platforms and evolving SEO best practices
Ability to work independently and prioritize impact in limited hours

Nice To Haves

Comfort using ecommerce platforms: Shopify, WordPress
Proficiency in project management tools like Asana to organize and streamline workflows.
Comfort within Google Suite, particularly Google Docs and Google Sheets.
Proven ability to collaborate effectively with cross-functional teams, ensuring smooth communication across copywriting, design, and technical groups.
Exceptional organizational and time management skills, adept at managing tasks for multiple accounts simultaneously and prioritizing tasks in a dynamic environment, and communicating proactively.
Experience with subscription-based CPG or omnichannel retail
Experience optimizing for Amazon or marketplace search (a plus)
Familiarity with tools like Ahrefs, SEMrush, Screaming Frog, GA4, and GSC
Copy or content strategy background

Responsibilities

Own and evolve our organic search strategy across branded and non-branded queries
Conduct keyword research focused on category education, problem/solution, and product comparison queries
Optimize site architecture, on-page SEO, internal linking, and technical foundations
Partner with brand, ecommerce, and performance teams to turn insights into execution
Develop strategies to improve brand visibility in AI-driven search and answer engines
Optimize content for inclusion in AI summaries, citations, and conversational results
Identify opportunities to position the brand as an authority within key CPG categories
Monitor changes in generative search behavior and recommend proactive adjustments
Inform the creation of educational, comparison, and evergreen content that supports the buyer journey
Optimize blog, PDPs, category pages, FAQs, and educational hubs for discoverability
Ensure content reflects brand voice while maximizing search performance
Track and report on organic traffic, rankings, share of voice, and GEO performance indicators
Identify insights, wins, and opportunities through Search Console, GA, and third-party SEO tools
Communicate findings clearly to stakeholders with actionable recommendations
available to meet with clients via video and communicate via Slack during work hours (9am-5pm Eastern US)