SEO Strategist

OuterBox • Chicago, IL

20h • $55,000 - $80,000

About The Position

OuterBox is hiring for an SEO Strategist who will be responsible for creating and executing search engine optimization strategies aimed at enhancing relevant traffic, improving search engine rankings, and ultimately driving qualified leads and revenue for our clients. As part of the SEO team, this individual will collaborate closely with other SEO teammates and leaders to achieve unified goals. This client-facing role involves partnering cross-departmentally beyond the immediate team and working directly with small to medium clients. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. Plan, develop, and execute advanced search engine optimization strategies tailored to client needs, ensuring top-tier results within the allocated budget and timeframe. Measure and report on SEO performance including traffic, rankings, quality of conversions and other trends to our clients through email, phone calls, and in-person meetings. Collaborate with your immediate team and cross-departmentally on digital marketing strategies that are aligned with your client’s business goals. Demonstrate knowledge and understanding of client’s business priorities and how they translate into SEO strategies to deliver qualified leads and/or sales for your Essentials clients. Conduct in-depth competitor analysis to identify industry trends, best practices, and opportunities for improvement in key business areas. Ability to develop, implement, and monitor budgets to ensure efficient allocation of resources, including effectively managing surplus and overage balances. Meet expectations of timelines, communication, results and meaningful deliverables to contribute to company and team retention goals. Exemplify strong communication skills, instilling confidence in clients through trust-building interactions and via email towards company and team communication goals to strengthen and maintain client relationships. Grow your business acumen by exploring client industries, staying on top of trends, and using insights to drive more innovative strategies. Accountable to outlined client, team, & company targets for your individual performance and portfolio of accounts and will report on these metrics weekly/monthly as they relate to company goals. Strategically plan and collaborate with your Lead and with other teammates across the organization to manage scopes, workloads, budgets, and client priorities. Stay passionate about staying "in-the-know" on the latest digital marketing trends, including Google algorithm shifts and industry updates. Continuously enhance your knowledge independently and also through ongoing BSchool training to build credibility & business acumen with both teammates and clients and share your insights. Utilize appropriate SEO tools such as Screaming Frog, Ahrefs, Brightedge, Accuranker, or related tools to enhance, develop and evaluate optimization strategies & effectiveness Ability to work flexibly in a dynamic and changing environment. Excellent creativity and adaptability. Must be self-motivated and independent, well organized, able to do hands-on work with minimum supervision, and work well with all staff levels. Other duties, as assigned. Work Environment Fast-paced, dynamic office environment and may be required to work outside of regular office hours to resolve issues or complete projects of the department. Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Requirements

• Minimum 3 years of SEO experience.
• Agency experience preferred.
• Solid understanding of leveraging and optimizing search intent throughout the consumer/buyer journey.
• Experience working and communicating with small to medium sized clients.
• Critical thinking, problem-solving, and troubleshooting skills.
• Strong communication skills with the ability to communicate to Clients & Teammates in an approachable, credible manner both verbally and in writing as this is a client-facing role.
• Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done
• Exhibit basic understanding of conversion optimization.
• Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data.
• Experience with Google Analytics, Google Ads, Google Search Console, Botify, DeepCrawl, Screaming Frog, SEOClarity, Brightedge and other website analytics and marketing applications
• Basic HTML, CSS, and content management system (CMS) experience like WordPress, Magento, Shopify, Big Commerce, Modx
• SEO experience with large, consumer facing national websites with 1,000+ pages.
• Experienced in collaborating with Development teams to troubleshoot, test, and resolve technical SEO issues, improving site health and search positions.
• Consultative, analytical background through agency or freelance contracts.

Responsibilities

• Plan, develop, and execute advanced search engine optimization strategies tailored to client needs, ensuring top-tier results within the allocated budget and timeframe.
• Measure and report on SEO performance including traffic, rankings, quality of conversions and other trends to our clients through email, phone calls, and in-person meetings.
• Collaborate with your immediate team and cross-departmentally on digital marketing strategies that are aligned with your client’s business goals.
• Demonstrate knowledge and understanding of client’s business priorities and how they translate into SEO strategies to deliver qualified leads and/or sales for your Essentials clients.
• Conduct in-depth competitor analysis to identify industry trends, best practices, and opportunities for improvement in key business areas.
• Ability to develop, implement, and monitor budgets to ensure efficient allocation of resources, including effectively managing surplus and overage balances.
• Meet expectations of timelines, communication, results and meaningful deliverables to contribute to company and team retention goals.
• Exemplify strong communication skills, instilling confidence in clients through trust-building interactions and via email towards company and team communication goals to strengthen and maintain client relationships.
• Grow your business acumen by exploring client industries, staying on top of trends, and using insights to drive more innovative strategies.
• Accountable to outlined client, team, & company targets for your individual performance and portfolio of accounts and will report on these metrics weekly/monthly as they relate to company goals.
• Strategically plan and collaborate with your Lead and with other teammates across the organization to manage scopes, workloads, budgets, and client priorities.
• Stay passionate about staying "in-the-know" on the latest digital marketing trends, including Google algorithm shifts and industry updates.
• Continuously enhance your knowledge independently and also through ongoing BSchool training to build credibility & business acumen with both teammates and clients and share your insights.
• Utilize appropriate SEO tools such as Screaming Frog, Ahrefs, Brightedge, Accuranker, or related tools to enhance, develop and evaluate optimization strategies & effectiveness
• Ability to work flexibly in a dynamic and changing environment.
• Excellent creativity and adaptability.
• Must be self-motivated and independent, well organized, able to do hands-on work with minimum supervision, and work well with all staff levels.
• Other duties, as assigned.

Benefits

• High-character, fun, and cohesive work culture
• Competitive base salary
• PTO that is genuinely encouraged
• Affordable, low-deductible health insurance plans
• Supplemental benefits, including employer-paid life insurance, short & long term disability insurance
• 401k with company match
• Remote work flexibility
• Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback
• Professional/individual development stipend

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed