Director, SEO/GEO

AG1

5d•$140,000 - $175,000•Remote

About The Position

AG1 is seeking a visionary Director, SEO/GEO (search engine optimization/generative engine optimization) to lead the evolution of our AI-powered search and SEO strategy across digital platforms. This role will define and scale our approach to integrating artificial intelligence for SEO and will partner with Paid Search teams on the overall search strategy, ensuring we stay at the forefront of discoverability, performance, and innovation. The Director, SEO/GEO will serve as the strategic architect for AI-driven and SEO innovation — shaping how AG1 shows up across emerging answer engines and AI discovery ecosystems such as ChatGPT, Gemini, and Perplexity, as well as traditional search platforms. This role will develop strategies that strengthen our brand’s presence, content visibility, and discoverability in both search and generative environments, leveraging AI insights and SEO best practices to drive measurable business growth. Success in this role requires a combination of strategic vision, technical expertise, and creative experimentation. The ideal candidate brings deep experience in SEO fundamentals (technical, content, and off-site) and fluency in AI technologies, large language models, and automation tools that are transforming digital marketing. The role demands a data-driven and analytical mindset, an ability to translate insights into actionable initiatives, and a passion for innovation and continuous improvement. Strong cross-functional influence, communication, and collaboration skills are essential to align teams across marketing, creative, tech, and analytics functions and redefine how AG1 optimizes its visibility and performance in an evolving, AI-enabled search landscape.

Requirements

8-10+ years of experience in SEO, digital marketing, or performance marketing, with at least 3 years leading cross-functional or innovation-focused initiatives
Deep SEO expertise, spanning technical optimization, content strategy, and off-site authority development
Fluency in AI and emerging search technologies, including LLMs and answer engines (e.g., ChatGPT, Gemini, Perplexity), and the ability to translate these capabilities into actionable strategies
Analytical and data-driven, with a track record of using insights to guide experimentation, improve performance, and influence senior decision-making
Innovative and forward-thinking, comfortable testing new technologies and scaling proven ideas across teams and channels
Collaborative and influential, capable of aligning diverse stakeholders across marketing, creative, analytics, and technology functions
Exceptional communication, leadership, and storytelling skills, with the ability to simplify complex concepts and inspire action
Curious, proactive, and energized by the intersection of technology, creativity, and marketing

Responsibilities

Define our enterprise approach to AI-powered search, SEO, and answer engine optimization (AEO), ensuring alignment with brand, acquisition, and growth objectives
Lead SEO strategy and innovation, identifying new opportunities across on-site, off-site, and technical SEO while integrating AI-driven insights and automation
Shape the visibility of AG1 across AI discovery platforms, developing frameworks and best practices that position the brand within generative search and conversational ecosystems (e.g., ChatGPT, Gemini, Perplexity).
Develop and operationalize frameworks for AI search innovation—from trend identification to experimentation, testing, and scaling
Partner cross-functionally with Paid Media, Tech, Analytics, Customer Insights, and Brand & Creative to embed AI and SEO excellence across marketing workflows
Drive measurable performance outcomes, establishing KPIs related to visibility, engagement, conversion, and ROI
Consult and influence senior stakeholders on AI’s impact on digital marketing and search, driving long-term strategic investment
Lead agency and platform relationships, ensuring AG1 remains an early adopter of new AI-enabled SEO and paid media capabilities
Champion innovation and education, building organizational fluency in AI search trends and fostering a culture of experimentation

Benefits

Competitive compensation and performance-based incentive plans.
A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
A high-growth, dynamic environment with opportunities for your direct impact to be felt.
Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence).
In-person team meetups for optimal collaboration, team building and accelerating productivity.
A work environment and culture that is based on high performance, productivity and continuous improvement.
The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
Access to AG1 products and branded swag.
Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
All other benefits and insurances as required by law, based on your specific country of residence.