Director of SEO

EverService

About The Position

Reporting to the VP of Digital Marketing, we are seeking a Director of SEO to own and lead the SEO division for one of our legal marketing agencies within the EverService portfolio. In this role, you will be responsible for defining and executing the agencies SEO vision across all client accounts while ensuring world-class service delivery, performance, and scalability. You will manage and mentor a globally distributed team of SEO specialists and managers, implement best-in-class technical and content strategies, and collaborate cross-functionally to drive business growth. This is a high-impact leadership role ideal for someone with deep SEO expertise especially within the legal industry and a proven track record of building and scaling global teams.

Requirements

10+ years of experience if hands-on SEO experience with at least 5+ in leadership roles within a high-volume, fast-moving marketing agency environment
Proven success managing and scaling global SEO teams, including LATAM-based professionals
Advanced knowledge of and experience with SEO including technical, onsite, local, and offsite strategies
Experience in SEO marketing for legal clientele (law firms, attorneys)
Passionate about the SEO industry, with the ability to contribute thought leadership to the agency
Experience driving tests and innovation to improve SEO, content, email, and social performance
Strong executive presence and verbal communication skills
Bias for action and ability to make decisions quickly and thoughtfully
Ability to set a vision and generate employee buy-in
Ability to travel to Mexico on a quarterly basis

Responsibilities

Own and evolve LawRank’s SEO playbook across technical, on-site, local, and off-site SEO
Develop scalable SEO strategies tailored for law firms, ensuring performance-driven client outcomes
Stay ahead of SEO trends, algorithm updates, and best practices, positioning LawRank as a market leader in attorney SEO
Lead and mentor a global SEO team, including managers and individual contributors, with a focus on LATAM-based workforce
Define department structure to support current and future growth; oversee capacity planning and resource allocation
Drive hiring, onboarding, performance reviews, and professional development initiatives
Partner with Client Success, Sales, and other cross-functional teams to ensure seamless execution of SEO strategies
Support pre-sales efforts with strategy scoping and pitch input on complex or high-value SEO opportunities
Provide technical oversight for website migrations to ensure clean implementation and ranking stability
Lead testing and rollout of new SEO services, tools, and automation to increase efficiency and results
Evaluate and procure new SEO technologies to support data-driven decisions and workflow automation
Standardize SEO documentation and knowledge base to ensure consistency across team operations
Serve as the subject matter expert in attorney SEO, contributing thought leadership, internal training, and external education when needed
Interface with high-profile clients in partnership with the Client Success team to ensure satisfaction and retention