SEO/GEO Manager

Luminary

2d

About The Position

As part of Luminary’s strategy team, you’ll collaborate with specialists in content, strategy, analytics, UX, design, and development to deliver high-quality SEO and GEO outcomes for a diverse range of clients. Supported by the SEO Principal and Producers, you’ll be trusted to manage retainers and project-based SEO and GEO work, combining technical depth with strategic thinking and the ability to communicate insights clearly and persuasively. You’ll play an active role in helping clients understand the evolution of search, translating complex ideas into simple language that builds confidence and drives action. The role focuses on the SEO functions you are used to, as well as emerging GEO activities, such as: SEO Conduct keyword research and analyse search behaviour and opportunities Define and implement on-page optimisation strategies Lead audits, technical recommendations, and data-driven reporting Monitor site performance and identify opportunities for improvement Stay up to date with evolving best practices and algorithmic trends GEO Advise clients on the shift toward AI-powered search and summarisation engines Produce visibility benchmark reports and performance analyses Optimise content for both traditional and generative search environments Support AI-friendly copywriting and content-design practices Implement or guide schema and technical improvements that enhance machine readability and visibility in AI systems Contribute to internal GEO knowledge-sharing and capability building

Requirements

• 5+ years’ experience in SEO strategy and delivery
• Experience in an agency environment with the ability to manage multiple clients and priorities
• Demonstrated understanding of generative engine optimisation and AI-driven search - we understand that you might require some upskilling in this area, which we are able to provide
• Proven ability to lead client presentations and discussions, supported by strong written skills
• Experience with site migrations, redesigns, and large-scale content optimisation
• Strong analytical and reporting skills using GA4, Search Console, and SEO suites such as SEMrush, Ahrefs, or Screaming Frog
• Curious, analytical mindset with the ability to connect data, content, and strategy
• Collaborative approach, comfortable working across teams to deliver the best client outcome, not just the “SEO” outcome

Nice To Haves

• Comfort with Google Analytics/Website Analytics would be ideal, but not essential

Responsibilities

• Conduct keyword research and analyse search behaviour and opportunities
• Define and implement on-page optimisation strategies
• Lead audits, technical recommendations, and data-driven reporting
• Monitor site performance and identify opportunities for improvement
• Stay up to date with evolving best practices and algorithmic trends
• Advise clients on the shift toward AI-powered search and summarisation engines
• Produce visibility benchmark reports and performance analyses
• Optimise content for both traditional and generative search environments
• Support AI-friendly copywriting and content-design practices
• Implement or guide schema and technical improvements that enhance machine readability and visibility in AI systems
• Contribute to internal GEO knowledge-sharing and capability building

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed