SEO/GEO Strategist

Thrillworks

2d•$110,000 - $145,000•Remote

About The Position

Search is evolving faster than ever, and we need a strategist who can lead our clients through the transition from traditional SEO to the new world of Generative Engine Optimization (GEO). You won’t just be managing keywords; you will be an architect of visibility, ensuring our clients' brands are the authoritative voices cited by AI Overviews and LLM-powered discovery engines. You will bridge the gap between technical engineering, content strategy, and executive-level business outcomes.

Requirements

Advanced Technical SEO: 6+ years of hands-on experience, with deep knowledge of JavaScript rendering, Core Web Vitals, and headless architectures.
GEO & Entity Modeling: Demonstrated experience with AI Overviews, LLM discovery, and applying E-E-A-T principles to support machine understanding.
Strategic Roadmap Management: The ability to conduct technical and competitive audits and translate them into prioritized backlogs that align with client business goals.
Client Advisory: Excellent communication skills, with the ability to explain complex search concepts to stakeholders ranging from developers to C-suite executives.

Nice To Haves

Experience in enterprise or regulated industries.
Exposure to CRO (Conversion Rate Optimization) or performance marketing disciplines.
A background in collaborating directly with product teams on large-scale migrations.

Responsibilities

GEO Framework Implementation: Within your first six months, you will develop and deploy a standardized GEO framework across our portfolio, optimizing site structures for entity clarity and semantic relevance to secure citations in AI-driven search experiences.
Organic Growth & Quality: You will be responsible for defining and driving SEO/GEO success metrics that tie directly to traffic quality and conversions, using GA4 and Search Console to prove the business impact of your roadmaps.
Subject Matter Leadership: You will act as the internal "source of truth" for search, mentoring junior team members and partnering with Engineering and UX to embed search-informed architecture into the very foundation of every build.

Benefits

We support our team with a robust total rewards package that prioritizes your health, future, and work-life balance starting on your very first day.
100% Employer-Paid Premiums. We cover the full cost of your Health and Dental premiums (Long Term Disability premiums are employee-paid).
Comprehensive Health Benefits (Day 1). Full coverage starts immediately, including 100% Prescription Drug Coverage and Extended Healthcare, 80% Dental, Vision Care, Life Insurance, AD&D, and Critical Illness.
Paramedical Support. We cover up to $500 per practitioner, per person (e.g., Massage, Physio, Chiro).
Flexible Wellness. A $1,200 annual Health/Wellness Spending Account (HSA/WSA) to support your specific needs.
Time Off. 3 weeks vacation (minimum), 5 paid sick days, and paid leave for bereavement and jury duty.
Financial Future. Competitive pay and a Group RRSP (GRSP) with 2.5% employer matching (1-year vesting schedule).

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