SEO Strategist

FatCat Strategies•Raleigh, NC

4h•Hybrid

About The Position

We’re looking for a curious, collaborative SEO strategist who enjoys solving problems, experimenting with new tools, and helping websites grow organically. In this role, you’ll work with a variety of client accounts, using both proven SEO techniques and new approaches involving automation and AI. You don’t need to be an AI expert or a developer, just someone who’s excited about where search is going and eager to learn and adapt. This is a hands-on role with a lot of opportunity to make an impact. FatCat Strategies is a full-service marketing agency based in Raleigh, NC, with a focus on home improvement companies. We’ve been around for over 20 years, and many of our clients stick with us for the long haul, which means you’ll get to see the lasting results of your work. We’re a small, supportive team that cares about helping each other grow, not just checking boxes. Our culture is casual, friendly, and focused on doing great work together. If you’re excited about where SEO is headed and enjoy testing new ideas, we’d love to hear from you. Apply now and help us explore the future of search!

Requirements

3–5 years of hands-on SEO experience, including technical, content, and strategic work.
Comfortable using SEO tools like Ahrefs, SEMrush, Screaming Frog, Google Search Console, Looker Studio, and Google Analytics.
Technical SEO skills, especially within WordPress environments (site structure, speed, tags, indexing, etc.).
Working knowledge of structured data and schema markup or a willingness to learn and implement them with guidance.
Strong communication skills, both written and verbal, you’ll need to explain SEO ideas clearly to teammates and clients.
A self-directed and curious mindset, you enjoy building systems, testing ideas, and improving processes.

Nice To Haves

Generative Engine Optimization (GEO) or AI-enhanced search behavior.
Prompt testing, embedding concepts, or GPT-based tools and APIs.
Using automation tools (like Make.com or Zapier) to improve workflows.

Responsibilities

Lead and Manage SEO Campaigns
Plan and implement SEO strategies across different client websites.
Monitor key performance metrics like traffic, rankings, and leads.
Work on both technical SEO and content-driven improvements.
Explore New Tools and Tactics
Try out AI tools and automation platforms to improve SEO efficiency.
Experiment with prompt testing, featured snippets, and new types of search results.
Look for creative ways to gain visibility beyond traditional search engines.
Share Insights and Collaborate
Keep up with SEO trends, algorithm changes, and AI developments.
Share updates with the team and clients in clear, actionable ways.
Help contribute SEO knowledge to reports, internal resources, and training.
Tackle Technical SEO Challenges
Perform audits and suggest improvements for things like site speed, structure, and schema.
Collaborate with developers and designers to ensure clean technical setups.
Support AI and SERP visibility through smart tagging and data structure.
Support Growth and Team Learning
Help build efficient processes, templates, and documentation.
Contribute to training, knowledge-sharing, and quality checks.
Provide input on internal site improvements, blog content, and reporting.