Public Relations Vice President
About The Position
We are seeking a dynamic and experienced Public Relations Vice President to lead our Media Relations team. This role involves overseeing Consumer & Trade PR, Crisis Communications, and Media Training. The ideal candidate will direct, train, and guide a team responsible for a high volume of press releases, alerts, and pitches annually. You will be instrumental in securing high-quality media placements across various platforms, providing strategic direction, crafting compelling brand narratives, and building strong relationships with media professionals nationwide. This position also requires providing counsel on crisis communications and partnering with senior client executives to deliver measurable results and support new business development. Mentoring junior team members is also a key aspect of this role.
Requirements
- 7–10 years of public relations experience (agency or client-side) with direct experience working with or supporting the restaurant and/or hospitality industry
- Exceptional writing skills, with ability to produce top-tier news releases, pitches, articles, white papers, and executive communication.
- Strong verbal and presentation skills to support client meetings and new business pitches.
- Proven experience in crisis communications.
- Energetic, detail-oriented, organized, and a collaborative team player.
Responsibilities
- Lead the Media Relations team, overseeing Consumer & Trade PR, Crisis Communications, and Media Training.
- Direct, train, and guide the team responsible for writing and distributing 1,500+ press releases, alerts, and pitches annually.
- Secure high-quality media placements on national/local TV, print, radio, podcasts, and trade publications.
- Provide strategic direction and counsel to the PR team and client support teams.
- Craft compelling brand narratives that translate into measurable media coverage.
- Capitalize on trending news stories by pitching clients as trusted media sources.
- Coordinate interviews, appearances, and talking points for clients.
- Build and maintain strong relationships with reporters, editors, and producers nationwide.
- Provide counsel on managing and mitigating PR crises, including proactive plans and reputation repair.
- Partner with senior client executives and stakeholders to deliver measurable results.
- Support new business development efforts.
- Mentor junior team members on PR strategy and client interaction.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
