Public Relations Strategist - West Coast

Perkins Eastman•Los Angeles, CA

21h•Hybrid

About The Position

Perkins Eastman is a global architectural design practice with expertise in all aspects of the built environment, working at all scales, and at every level of detail. With studios in 24 locations worldwide, we design for people, to leave a lasting and positive impact on the human experience and the world we inhabit. This is captured in our ethos "human by design". We believe design is a collaborative art and we are structured as integrated practice of passionate professionals committed to delivering the best design for our clients. Our team of diverse and complementary talents work together in studios, that can draw from relevant expertise and points of view from across the whole practice to analyze and solve the specific design challenges they are working on. Within the firm we have 18 practice areas, cores of expertise, that focus as centers of knowledge and analysis, that are both an essential foundation and fuel for the creative design work. Sustainability is intrinsic to our design approach. It is an essential ingredient for the design teams throughout the process, adding valuable insights, ideas, and research to the process. For us all good design is sustainable. The Opportunity: The Public Relations Strategist will lead media relations and thought leadership initiatives for the West Coast studios, reporting directly to the Director of Communications and working under the leadership of the External Communications Manager. This role is responsible for elevating the firms visibility through strategic campaigns, industry engagement, and strong media relationships. The ideal candidate is a proactive communicator who can collaborate with internal teams, develop campaigns on project work, build lasting connections with local media, and represent the firm at key industry and client events.

Requirements

Bachelors degree in Communications, Public Relations, Journalism, or related field.
8+ years of experience in PR, preferably in architecture, design, or professional services.
Proven success in media relations and thought leadership initiatives.
Strong writing, editing, and verbal communication skills.
Ability to manage multiple projects and deadlines effectively.

Nice To Haves

Established relationships with West Coast media outlets and industry organizations across design, architecture, and real estate.
Experience supporting industry conferences and award programs.
Strategic thinker with a creative approach to storytelling and brand positioning.

Responsibilities

Develop and execute media relations strategies to secure coverage in regional and top-tier publications.
Drive thought leadership campaigns that position the firm as an industry innovator across the sector(s).
Meet regularly with studio leaders in the respective region to ensure support of industry events, social media, and external engagement.
Partner with the marketing team to support conferences, speaking engagements, and award submissions.
Maintain and grow relationships with local media contacts and industry influencers.
Attend and represent the firm at industry events to strengthen visibility and networking opportunities.
Monitor PR performance metrics and provide regular reporting to leadership.