Public Relations Specialist-Parks and Recreation

City of Auburn • Auburn, AL

11d • Hybrid

About The Position

This position is responsible for performing specialized public relations duties in support of Parks and Recreation programs and activities. This position reports to the Parks and Recreation Director.

Requirements

• Bachelor’s degree or equivalent; three (3) to five (5) years’ experience; or an equivalent combination of education and experience.
• Possession of or ability to readily obtain a valid driver’s license for the type of vehicle or equipment operated. Requirement exists at the time of hire and as a condition of continued employment.
• Knowledge of public relations principles and practices.
• Knowledge of marketing and advertising principles.
• Knowledge of planning and management principles.
• Knowledge of event programming.
• Knowledge of website design and maintenance.
• Knowledge of publication design and production principles.
• Knowledge of AP writing style.
• Knowledge of computers and job-related software programs.
• Knowledge of local government operations, policies and plans, and modern office practices and procedures.
• Knowledge of Microsoft Word, Excel, PowerPoint, and other similar programs.
• Skill in social media management, digital listening and analysis.
• Skill in photography and videography.
• Skill in using computers for data entry, word processing, and graphic design.
• Skill in the use of small office equipment, including calculators, copy machines or multi-line telephone systems.
• Skill in effective communication, both orally and in writing.
• Ability to meet and deal with employees and the public in an effective and courteous manner.
• Ability to get along with others, and work effectively with the public and co-workers.
• Ability to deal with confidential and sensitive matters.
• Ability to use computers for data entry, word processing, and/or accounting purposes.
• Ability to work independently, work well with others, and manage time effectively.

Responsibilities

• Oversee the coordination of department social media, photography, videography, and design, including managing website content updates and building engagement with residents.
• Provides and implements public relations strategies for the department and related organizations; including creating marketing and outreach materials, developing and maintaining partnerships with community, and interactions and communication with the media.
• Generates marketing plans for each event and develops and/or coordinates orders and designs for event materials.
• Serves as sponsorship liaison for the department, public relations coordinator of Auburn City Fest, and works with department staff in promoting and executing departmental events.
• Creates graphic designs, social media content, and publications for the department, and prepares and makes presentations to stakeholder groups on behalf of the department.
• Performs a variety of administrative duties, to include answering phone calls from residents, entering service requests, following up with residents, filing and organizing documents, attending meetings, workshops, and training sessions, preparing analytical reports, etc.
• Performs other related job duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level