Public Relations Specialist (IT/Cyber)

Ripple Effect•Arlington, VA

1d•Hybrid

About The Position

Are you passionate about advancing a mission through strategic communication and outreach that elevate complex IT and cybersecurity initiatives. Ripple Effect is seeking a Public Relations Specialist (IT/Cyber) to lead the execution of public affairs initiatives and communications support across strategic communications planning, media relations, campaign execution, and stakeholder engagement. This role supports technology‑ and cyber‑focused programs and requires the ability to translate complex topics into clear, compelling messages for diverse audiences.

Requirements

Bachelor's degree in Marketing, Public Relations, Communications, or a related field
Minimum of five (5) years of experience planning and executing comprehensive public relations campaigns, including strategic direction, message development, and implementation
Ability to obtain and maintain a DHS Fitness Determination
Proven experience collaborating with clients, leadership, and cross‑functional teams to execute public relations initiatives from concept through delivery
Experience partnering with internal teams and external stakeholders to coordinate PR projects and ensure alignment with communication objectives
Strong written and verbal communication skills, including experience developing messaging, press materials, and campaign content
Experience reviewing communications products for quality, consistency, and alignment with organizational standards
High degree of professionalism, judgment, and discretion when handling sensitive or high‑visibility communications
Intermediate experience with Microsoft Office productivity software and collaboration tools such as Microsoft Teams and SharePoint
Must be a U.S. citizen to be eligible for this role

Nice To Haves

Experience supporting IT, cybersecurity, technology modernization, or digital programs
Background working in federal, contractor, or highly regulated environments
Experience coordinating campaigns that involve media outreach, events, or multi‑channel communications
Ability to translate complex or technical subject matter into clear, compelling messages for varied audiences
Strong client‑facing skills with experience advising stakeholders on messaging and campaign approaches

Responsibilities

Lead public affairs initiatives by developing issue‑based content, coordinating outreach campaigns, and supporting stakeholder engagement efforts.
Initiate proactive media outreach, represent the organization in interviews and briefings, refine messaging for external audiences, and monitor media coverage to support reputational goals and effective issue management.
Communicate clearly and professionally in both internal and external settings. Serve as a representative of the organization during media interactions—including interviews, conferences, and events—to promote transparency, credibility, and goodwill.
Independently manage and prioritize multiple public relations projects, campaigns, and events. Ensure deliverables such as press releases, media engagements, and campaign materials are completed on schedule, proactively adjusting timelines to meet deadlines.
Maintain organized and up‑to‑date documentation of public relations activities, including press materials, media contact lists, campaign files, and partnership records to support continuity and transparency.
Proactively identify and resolve complex public relations challenges using sound judgment and subject‑matter expertise. Continuously seek opportunities to improve processes, tools, and strategies, escalating only the most complex issues as needed.