Public Relations Specialist

PCL Construction•Denver, CO

8d•Onsite

About The Position

The Public Relations Specialist supports the execution of an integrated media relations strategy that strengthens PCL’s brand, supports business objectives, and positions our people as thought leaders. This collaborative role requires a confident strategist who is detail-oriented, resourceful, and excels in a fast-paced environment. PCL’s total rewards are designed to support your development, wellbeing and future success because your contributions matter. Our offerings give you the opportunity to: Earn competitive wages for your contributions Access a comprehensive benefits program, including mental health and wellness support through Employee Assistance Programs Join an award-winning employer focused on people, development and well-being Access world-class training through PCL’s College of Construction Advance your career through clear growth pathways Explore opportunities across roles, sectors and regions.

Requirements

Postsecondary degree or diploma in marketing, communications, journalism, or a related field
Strong verbal and written communication skills, with a focus on clear, grammatically sound writing, editing, and proofreading
Ability to develop and execute communication plans across multiple mediums, including visual, digital, and brand communications
Proficient in Microsoft Office Suite; familiar with data analytics tools such as MuckRack
Ability to research, analyze, and organize information accurately and effectively.
Ability to understand the company's business objectives.
Ability to consult with internal clients and provide excellent customer service and support skills.
Ability to develop and maintain effective stakeholder relationships.
Ability to act with discretion when handling confidential information.
Demonstrates critical thinking and sound decision making.

Nice To Haves

Co-op/internship experience in communications or public relations preferred

Responsibilities

Provides professional editing, proofreading services and tailored media facing content writing that resonates with the target audiences.
Contributes to strategic planning and execution of communications and PR initiatives.
Develops persuasive content, including press releases, ads, and sponsored articles - and proactively pitches stories to media outlets to enhance brand visibility.
Coordinates media tours, events, and conference sponsorships to ensure alignment with PCL brand.
Monitors media coverage and tracks relevant media metrics to evaluate impact and inform future strategies.
Supports execution of national surveys and helps translate findings into compelling, media-ready content.
Assists in the planning and implementation of advertising initiatives, including copywriting, proofing and placement coordination.
Provides media training to internal spokespeople and supports events with press coordination, talking points, and content development.
Develops and executes communication plans for key initiatives and announcements, collaborating with internal teams and external partners.
Builds and maintains strong relationships with journalists, editors, publishers and other media contacts.