Public Relations Specialist 2

Garmin International, Inc.•Olathe, KS

57d•Onsite

About The Position

We are seeking a full-time Public Relations Specialist 2 at Garmin's U.S. headquarters in the Greater Kansas City area. In this role, you will be responsible for focusing on increasing awareness of Garmin’s products by facilitating the best possible editorial coverage in mainstream, endemic and trade outlets, including digital, print and broadcast media.

Requirements

Bachelor’s Degree in Public Relations, Marketing, Communications, Journalism, English, or related field
Must possess a minimum of 2 years of public relations, marketing experience or equivalent work experience
Demonstrates a working knowledge of Garmin products and the market(s) served
Demonstrates excellent verbal and presentation skills
Displays compelling writing skills and knowledge of Associated Press style guidelines
Exhibits outstanding professionalism, judgment, and integrity
Willingness to travel to trade shows and media events
Must be a highly organized self-starter able to manage multiple projects and meet deadlines with minimal supervision

Nice To Haves

Experience in/enthusiasm for consumer electronics and activities associated with Garmin products and services
Experience with digital/social media

Responsibilities

Responsible for communicating with journalists and other members of the media to drive awareness of Garmin’s products by demonstrating their unique advantages of compelling design, superior quality and best value
Maintains/grows relationships with media contacts and other product reviewers, podcasters and YouTube influencers throughout the respective industries Garmin serves
Develops and writes engaging PR pitches to generate positive coverage for Garmin products/features
Facilitates review/demo units and provides product demonstrations and overviews (virtual or otherwise)
Supports PR strategies and programs that are aligned with the business’ goals, including PR plans, product pitches press releases, award applications and company statements and quotes
Utilizes media database and monitoring tools to identify new contacts, publications and story opportunities
Communicates PR plans to Garmin’s global offices and teams in other countries
Attends and represents Garmin at industry tradeshows and PR events
Plans and executes media events surrounding new product introductions, tradeshow activities and other special events
Demonstrates a deep understanding of Garmin’s product line and the competitive landscape
Collaborates with Garmin’s Content Marketing and Corporate Communications team to develop compelling stories that keep Garmin in the news
Works productively on deadlines and can respond quickly to time-sensitive media requests
Assists with other PR needs as necessary, including monitoring the Media Relations inbox