About The Position

We are a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence, igniting revenue and brand recognition for leading and emerging companies globally. As a people-first firm, we value diversity and believe our people and culture are key to our success. Our vision is to be the most valued and respected private growth marketing firm, with a scalable brand, culture, and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results, driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. We are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of our company is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A. Our dynamic team of consultative marketers, creatives, analysts, and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. This is a remote opportunity open to current college students enrolling in an internship course for college credit.

Requirements

  • Previous internship and/or professional experience is strongly encouraged (PR and/or Influencer specific experience is a plus!)
  • Understanding of media relations and the PR industry
  • Extreme attention to detail
  • Excellent writing skills
  • Inherently organized and able to juggle multiple projects flawlessly
  • Proactive and team-oriented
  • Positive, can-do attitude
  • An eagerness to learn and develop overall communications skills
  • Familiarity with PR processes
  • Exceptional communication skills
  • Sound understanding of AP Style and GSP in writing
  • Awareness of trends within the beauty, celebrity, fashion, and food & bev industries

Nice To Haves

  • PR and/or Influencer specific experience

Responsibilities

  • Build targeted media lists both manually and using Cision/Muck Rack
  • Monitor for media coverage and send alerts to teams
  • Identify key opinion leaders, including influencers and celebrities, for product seeding
  • Demonstrate understanding of a journalism masthead and identify targets for media outreach
  • Learn the media relations process and support pitching efforts to national, regional, and trade media
  • Monitor for industry trends
  • Learn how to report on PR campaigns and coverage to clients
  • Participate in training sessions designed to teach you the fundamentals of PR
  • Contribute ideas in creative brainstorming sessions with the PR team
  • Assist in crafting compelling pitches and press releases
  • Develop your project management skills through hands-on experience with our project management system, Asana
  • Collaborate with the entire Power Digital team to assist in cross-channel strategy sessions, lunch and learns, and a team project at the end of the semester
  • Brainstorm potential brand and celebrity partnership ideas
  • Monitor social media and paparazzi sites for gifting efforts
  • Build brand and celebrity seeding lists and assist with outreach

Benefits

  • Monthly & quarterly team bonding activities
  • Fun, savvy, and hard-working team(s)
  • Full-remote flexibility
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