Public Relations Manager

Animal Humane Society • Golden Valley, MN

8h • $70,000 - $80,000 • Hybrid

About The Position

The Public Relations Manager is responsible for developing and executing strategic public relations initiatives that elevate brand awareness, strengthen reputation, and support organizational priorities, including public-facing communications related to complex or sensitive animal welfare issues. As a key member of the Marketing and Communications team, this role leads media relations efforts to ensure consistent, compelling messaging across all earned and shared channels.

Requirements

• 5+ years of experience in public relations, media relations, or journalism.
• Proven track record of securing media coverage and managing press relationships.
• Experience serving as a spokesperson and participating in on-camera interviews.
• Strong organizational skills with the ability to manage multiple priorities.
• Familiarity with media monitoring and PR analytics tools.
• Excellent written and verbal communication skills with strong attention to detail.
• Strong administrative and organizational skills.
• Strong multi-tasking, problem-solving, and critical thinking skills.
• Proficient with computers and Microsoft products.

Nice To Haves

• Video production and editing skills are preferred.

Responsibilities

• Develop and lead a proactive public relations strategy aligned with organizational priorities and brand positioning.
• Build and maintain strong relationships with local, regional, and national media outlets.
• Proactively identify and pitch stories that position AHS as a trusted, leading voice.
• Serve as the primary point of contact for media inquiries and interview coordination.
• Represent AHS on camera and in live interviews with clarity, confidence, and professionalism.
• Draft press releases, media statements, op-eds, and media briefing materials.
• Prepare organizational leaders for media engagement through coaching, messaging, and briefing materials.
• Monitor media coverage and public sentiment to provide insights and recommendations.
• Ensure consistency of messaging across all external communications.
• Support crisis communications planning and response, including rapid message development and media coordination during emerging situations.
• Protect and enhance the organization’s brand and public image.
• Identify reputational risks and opportunities related to public perception.
• Identify and develop compelling stories that highlight the impact of AHS and its work.
• Collaborate with marketing and program colleagues to amplify stories across channels.
• Support internal and executive communications as needed.
• Partner with marketing and fundraising teams to support integrated campaigns.
• Align PR efforts with key organizational initiatives, events, and advocacy priorities.
• Track, analyze, and report on PR performance, using insights to refine strategy and improve effectiveness.
• Build strong cross-functional relationships to surface stories and align messaging.
• Provide media training and communications guidance to staff and subject matter experts.
• Communicate in a positive and professional manner with customers, colleagues, and volunteers.
• Promote a culture of diversity, equity, and inclusion to make AHS a welcoming environment for all.
• Monitor AHS email and voicemail and respond to media inquiries in a timely manner.
• Other duties as assigned.

Benefits

• Health, Dental, Vision insurance
• Paid Time Off
• 9 paid holidays
• 4 floating holidays per full calendar year
• 401k with a 4% company match
• Unique animal adoption benefits
• Discounts on veterinary care and pet supplies
• Health savings account
• Flexible spending account for health care expenses and dependent care
• Voluntary accident insurance
• Critical illness insurance
• Hospital indemnity insurance
• Employee-paid supplemental life
• Employee-paid accidental death & dismemberment
• Long term disability insurance
• Employer-paid basic life insurance
• Employer-paid basic accidental death and dismemberment insurance
• Employer-paid short-term disability
• Public Service Loan Forgiveness qualified employer
• Mental Health and Counseling Support (Employee Assistance Program with 3 free counseling sessions per year)
• Paid parent leave for full-time staff

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed