Public Relations Manager (Hybrid) - New York Office

Lands' End•New York, NY

10h•$80,000 - $100,000•Hybrid

About The Position

This is a hybrid role with three weeks per month onsite (Mon. – Thurs.) and is based out of our New York Office at 12 W. 31st St. As Public Relations Manager, you will lead earned media and brand communications for Lands’ End, owning the strategy and execution that drive national and local publicity for the brand, and ultimately brand heat & long-term equity. Reporting to the Senior Director, Brand Marketing, you will direct the company’s press relationships, serve as the primary liaison to the PR agency, and own product placements, brand partnerships/collaborations, and earned influencer relations. You will also conceive and produce experiential, customer- and media/influencer-facing events that bring the brand to life. This is a player-coach role: you will personally drive high-priority earned-media work while managing and developing a PR Coordinator and two PR Assistants. The ideal candidate is a strategically sharp, proactive builder who directs agencies effectively, connects activations to business results, and operates with an entrepreneurial mindset in a fast-paced environment.

Requirements

Bachelor’s degree in Communications, Public Relations, Journalism, or related field.
6+ years of progressive PR / earned-media experience, ideally in apparel, retail, or consumer brands, including agency management.
Demonstrated people-management experience; ability to lead, coach, and develop a team.
Proven ability to direct agencies and external partners to measurable outcomes.
Experience owning product placements, brand partnerships and collaborations, and earned influencer/creator relations.
Experience conceiving and producing experiential and media/influencer events.
Exceptional written, verbal, and media-relations skills; strong storytelling and pitching ability.
Strategic thinker who connects activations to business results and makes data-informed decisions.
Entrepreneurial, proactive, and comfortable with ambiguity in a fast-paced, high-energy environment.
Strong organizational skills with the ability to manage numerous projects simultaneously.
Proven success leading campaigns and events from concept through measurable results.
New York-based; travel required.

Responsibilities

Develop and execute earned-media strategy to garner national and local publicity.
Build and maintain strong media relationships; create and evaluate press releases, talking points, pitches, and media materials; serve as a PR spokesperson for the brand in local markets.
Serve as the primary point of contact for the PR/creator agency. Set priorities, brief, and direct agency work; hold partners accountable to deliverables, timelines, and measurable results; ensure agency activity ladders up to business objectives.
Own product placement strategy and execution across editorial, broadcast, digital, and entertainment. Manage sample, gifting, and seeding programs to maximize brand visibility and accurate credit.
Identify, pitch, and manage brand partnerships and collaborations that extend earned reach and align with business goals. Lead cross-functional execution with Merchandising, Creative, and Retail from concept through results.
Build and manage earned (non-paid) influencer and creator relationships that amplify brand storytelling. Cultivate a credible creator ecosystem and coordinate with the Social & Creator team on integrated creator activity.
Conceive and produce experiential, customer-facing and media/influencer-facing events — pop-ups, deskside briefings, media tours, launches, and special events. Ensure each event captures customer acquisition/retention value and delivers visible brand amplification.
Manage, coach, and develop a PR Coordinator and two PR Assistants. Set goals, allocate work, and build an accountable, high-performing team; develop talent and reduce single-point-of-knowledge dependencies.
Create and manage PR budgets, deadlines, objectives, and schedules. Monitor, analyze, and report earned-media results and ROI to senior leadership; translate data into recommendations and plans.
Partner with broader internal business stakeholders to ensure cohesive messaging delivered in tandem with seasonal priorities.
Manage media inquiries, issues, and reputational risk; provide strategic communications counsel to leadership.