Public Relations Manager

HoYoverse • Los Angeles, CA

56d • Remote

About The Position

HoYoverse is seeking a PR Manager to join their North America and UK communications team. This role will be on the front lines of media communications for Genshin Impact, responsible for managing press relationships, tracking coverage, and supporting major events, while collaborating with the global team. The ideal candidate is an experienced games journalist, preferably with editorial experience, who can leverage their media knowledge and connections on the brand side.

Requirements

• 3–5+ years of games journalism experience, with meaningful time in an editorial capacity (editor, senior editor, or equivalent)
• 1–2+ years of experience in PR, communications, or agency work
• Established relationships within games media in North America and/or the UK
• Strong written and verbal communication skills in English; comfortable drafting press materials, pitching stories, and managing inbound media enquiries
• Solid understanding of how the games media landscape works — outlet rhythms, coverage cycles, journalist relationships
• Able to work across time zones and manage multiple deadlines in a global, fast-moving environment
• Organised, proactive, and comfortable owning a project from brief to delivery

Nice To Haves

• Familiarity with Meltwater or comparable media monitoring tools
• Experience supporting a game launch or major marketing/press campaign
• Familiarity with HoYoverse titles
• Experience with event logistics at industry conferences (GDC, Gamescom, etc.)

Responsibilities

• Handle media communications for Genshin Impact, including sending press releases, media invitations, and other key information, with supervision from the Senior PR Manager.
• Maintain up-to-date press lists, field and screen journalist inquiries, and inform the Senior PR Manager of all updates and changes.
• Track media coverage, media sentiment, and compile reports on version updates for all HoYoverse games using Meltwater.
• Analyze gaming media trends and identify current industry issues and topics vital to be aware of.
• Assist with logistics and on-site PR reception for various events throughout the year such as GDC and Gamescom.
• Ensure consistent company messaging when interacting with media, influencers, and industry contacts.
• Handle administrative PR tasks to assist in project execution such as NDAs, invoices, etc.
• Organize yearly PR mailer, identifying partner agencies, package items, etc., ensuring the project meets company standards and stays within the assigned budget.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed