Manager, Public Relations

Professional Bull Riders, LLC•Fort Worth, TX

About The Position

The Public Relations Manager plays a critical role in shaping and promoting the public image of PBR as a premier global sports and entertainment property. As a key member of the PR team, this individual will help develop and execute strategic media and communications plans with a focus on PBR live events that support the organization's mission to elevate bull riding as a widely recognized, respected, and celebrated sport and drive event ticket sales. This role demands a creative thinker with strong media instincts and writing skills, the ability to juggle multiple projects, excellent organizational skills, and a passion for building internal and external relationships that drive positive exposure and engagement.

Requirements

Outstanding written, verbal, and interpersonal communication skills.
Proven ability to craft compelling narratives and deliver effective pitches.
Strong organizational, time management, and project coordination skills.
Comfort working in a fast-paced, deadline-driven environment with shifting priorities.
Ability to build effective working relationships with media, athletes, executives and internal and external partners.
Proficiency in MS Office Suite (Word, Excel, PowerPoint) and familiarity with media monitoring or distribution platforms (e.g., Muck Rack, Critical Mention).
Working knowledge of the Associated Press (AP) Stylebook.
A self-starter with a collaborative mindset and a solutions-oriented attitude.

Nice To Haves

Proficiency in spoken and written Portuguese or Spanish is a plus.

Responsibilities

Develop, coordinate, and implement comprehensive PR strategies and event-specific media plans that support organizational goals and brand positioning with the goal of driving event ticket sales.
Own assigned events and markets from planning through execution, including developing PR timelines, identifying media opportunities, coordinating outreach and interviews, tracking deliverables, and ensuring timely follow-through.
Serve as a primary media liaison during events, managing schedules, media day logistics, press materials, and talent/media coordination for rider interviews and appearances.
Manage the media credential process for PBR events, including reviewing and tracking requests, routing requests to the appropriate PR team member for their respective events, coordinating approvals, maintaining accurate credential lists, and coordinating onsite credential distribution when necessary.
Prepare riders, coaches, executives and other spokespeople for media opportunities by developing briefing materials, key messages, background information and interview preparation as needed.
Partner with the Marketing, Sponsorship, Social and other internal teams, as well as TKO team members where appropriate, to amplify event promotion through integrated campaigns.
Draft and edit a wide range of content including press releases, web copy, media advisories, press kits, video scripts, and talking points that reflect PBR's voice and objectives.
Lead efforts to secure earned media coverage for events by proactively pitching national, regional, and local outlets across TV, radio, print, and digital platforms.
Maintain and manage accurate and up-to-date media contact lists, rider profiles, and communication assets.
Coordinate the development and distribution of key publications including the annual media guide, fact sheets, and promotional collateral.
Assist in maintaining and updating media-related content on PBR’s official website, ensuring accurate and timely communication.
Prepare and communicate/distribute regular internal briefings to keep marketing and communications staff aligned on event activities, media priorities, and schedules.
Conduct daily monitoring of earned media coverage and news clips related to PBR, its events, athletes and teams, and prepare a timely daily coverage report for distribution to PBR leadership.
Track and report earned media results for events and initiatives, providing timely post-event recaps.
Monitor and respond to media inquiries in a timely and professional manner, escalating where appropriate.
Support on-site event operations as part of the PR team, providing direct media support and coverage management during live events.
Coordinate with external agencies, venues and other communications partners as needed to ensure alignment on media outreach, event support and execution.
Assist in identifying and executing innovative PR opportunities, storytelling angles, and brand partnerships to elevate the sport's cultural relevance.
Work collaboratively across departments and assist team members with broader marketing and communications initiatives as needed.
Additional duties as assigned.