Public Relations Intern

Purple Brand•New York City, NY

2d•Onsite

About The Position

PURPLE is seeking a Public Relations Intern to support sample trafficking, influencer and VIP gifting, media monitoring, and seasonal initiatives. The internship offers students hands-on experience in brand communications, influencer marketing, and product placement in the luxury and contemporary fashion industry. The role is available only to students receiving academic credit and requires on-site work 2–3 days per week for a full academic term of at least 3–4 months. The internship is unpaid; a daily lunch stipend is provided for each day worked on-site. Interns will also gain exposure to showroom appointments, brand events, and industry professionals.

Requirements

Currently enrolled in an undergraduate or graduate program and eligible to receive academic credit.
Available to work on-site 2–3 days per week.
Able to commit to a full academic term of at least 3–4 months.
Organized, detail-oriented, and dependable.
Strong verbal and written communication skills.

Nice To Haves

Demonstrated interest in fashion PR, influencer marketing, and media.
Familiarity with Launchmetrics (Fashion GPS).
Familiarity with Microsoft Office, including Outlook, Excel, and PowerPoint.

Responsibilities

Assist with sample trafficking, including check-ins and check-outs, packaging, and inventory management.
Support influencer and VIP gifting initiatives, including coordinating send-outs and tracking shipments.
Monitor social media and digital platforms for brand mentions, influencer content, and press coverage.
Research industry trends, media contacts, influencers, and VIP talent.
Assist with preparing weekly and monthly press reports and internal recaps.
Maintain and update internal databases for stylists, influencers, and partners.
Support showroom operations by organizing samples and assisting with appointments and fittings.
Assist with event logistics, brand activations, and presentations as needed.