Public Relations & Events Manager

Polestar•Mascouche, QC

10d•Hybrid

About The Position

At Polestar, we are looking for a creative, innovative, experienced, and hands-on professional to drive and elevate Polestar’s brand awareness, consideration, and reputation across Canada. As the Public Relations & Events Manager, your primary focus will be on developing and executing proactive public relations and events strategies for Polestar’s products, technology, and consumer-facing narratives. In partnership with Communications & Marketing, you will take the lead in managing media, journalists, and influencer relationships, and execute PR campaigns that drive brand awareness, engagement, and consideration. You will also be directly responsible for creating and executing focused events to deliver brand and business results in alignment with market objectives. This role will require 20-40% travel throughout Canada and reports to the Head of Marketing, Canada.

Requirements

7 – 10 years of experience in Public Relations or Communications
Bachelor’s degree in communications, Journalism or related field
Proven experience managing events, influencer programs, and external partners.
Excellent communication skills – both written & verbal, and both in English and in French required
Experience working for an automotive manufacturer, or a consumer PR Agency is highly desirable
Proven track record of managing successful PR campaigns and engaging events
Exceptional project management and multitasking abilities.
You understand the basic technical intricacies of the automobile, or possess the desire and proficiency to learn them
You thrive working within a fast-paced, ever evolving work environment
Comfortable managing budgets, timelines, and cross-functional projects.

Responsibilities

Deliver and execute PR campaigns which build and maintain positive key media relationships for the company
Oversee product communications from launch through lifecycle management
Support corporate financial communications, including quarterly and annual reporting, ensuring clear, consistent messaging aligned with business performance and strategy
Act as the main PR contact for inquiries, statements, press escalations.
Lead experiential activities and events both for the media and the general public including product launches, auto shows, demo drives, influencer and sponsorship events.
Drive consumer facing communication efforts to increase brand awareness, consideration, reputation
Manage Canadian PR agencies of record, Event agency(ies), as well as vendor partners, ensuring quality completion of deliverables in support of departmental goals
Foster close collaboration with Communication & Marketing peers, supporting them as necessary
For PR and Marketing needs, manage and oversee the fleet vehicles, asset inventory and logistics, ensuring optimal usage, availability and maintenance
Track, monitor and report PR and event performance and KPIs, manage departmental budget
Upkeep and maintain internal archives and asset library
Support in ad hoc projects, events and tasks as needed