Public Relations Coordinator

Art and Wellness Enterprises • Bentonville, AR

5d • Onsite

About The Position

The Public Relations Coordinator is a key member of the communications department for Crystal Bridges and the Momentary, supporting institutional strategic goals and expanding awareness of the organizations and their public offerings. The role supports message development, media monitoring and reporting, media list management, media relations and stewardship, and travel coordination for visiting media. It works closely with communications, social media, marketing, creative teams, agencies, and community partners to promote consistent messaging and institutional visibility. The Coordinator also supports press visits, events, photography and videography, press materials, and content creator and influencer relations.

The position is based on-site in Bentonville, Arkansas. Work is performed in an office environment and in institution spaces. Some night and weekend work may occasionally be required to support key projects and institutional priorities. The role requires prolonged computer and telephone use, verbal and written communication, and lifting or carrying up to 10 pounds.

Requirements

• 2–3 years of related work experience.
• Associate’s degree or higher with a concentration in public relations, marketing, communications, journalism, or a related field.
• Superb writing and editing skills, strong storytelling, and creative content development.
• Strong listening skills and the ability to communicate clearly and professionally.
• Ability to work effectively in fast-paced environments with deadlines.
• Digital savviness and openness to learning a variety of platforms and applications for internal and external communications.
• Organizational planning, problem-solving, and collaboration skills.
• Methodical project management and execution skills.
• Ability to interact respectfully, collegially, and professionally with employees and volunteers at all levels of responsibility.
• Willingness to be a team player within the department and throughout the organization.
• Ability to use a computer and telephone for prolonged periods, communicate verbally and in writing, and lift or carry up to 10 pounds.

Nice To Haves

• Knowledge and experience with performing arts, including music, theater, or dance, and/or museums with arts marketing.
• Knowledge and experience with Microsoft Office, Dropbox, Meltwater, project management systems such as Asana, Trello, or SmartSheet, and event management systems.

Responsibilities

• Support public relations campaigns and research key audiences, messages, and contacts to generate awareness of Crystal Bridges and Momentary offerings and programs.
• Coordinate with the Head of PR & Communications, Social Media Coordinators, and Marketing Strategy and Creative teams on content calendars, announcements, assets, and timelines to maintain consistent messaging.
• Review and distribute press releases, news briefs, and other press content.
• Assist with internal communications and staff engagement initiatives.
• Maintain key messages and FAQ documents.
• Collaborate with public relations agencies as needed.
• Coordinate with community partners to promote the institution’s general offerings and special programs.
• Coordinate or assist with photography and videography at both campuses for approved media and promotional opportunities.
• Develop and maintain relationships with reporters and media outlets, including accompanying or touring visiting writers and influencers.
• Route or respond to press inquiries, secure clearances for photo and video shoots, and act as a spokesperson or liaison during press visits.
• Monitor the Crystal Bridges and Momentary media email accounts.
• Maintain postings to community and beat calendars and identify new opportunities.
• Help create traditional press kits and social media toolkits with the Public Relations Strategist and Social Media team when appropriate.
• Monitor media coverage on Meltwater and generate weekly highlights tracking press mentions for Crystal Bridges and the Momentary.
• Serve as media relations liaison during previews, tours, interviews, and other media visits.
• Monitor media trends, newsletters, and calendars to stay current on industry news and community outreach opportunities.
• Coordinate travel accommodations for visiting media guests.
• Create swag bags for visiting press and press events.
• Track media RSVPs for concerts, festivals, and other events.
• Support content creator and influencer relations with the Social Media team.
• Perform other duties and responsibilities as assigned to support evolving organizational needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree