Public Relations Associate

Scheels All Sports•Appleton, WI

7d•Hybrid

About The Position

Scheels Company Goal: Our goal is to be the best retailer in the USA in the eyes and minds of our customers, associates, and business partners. What We Commit To – Our Employee Ownership Values As an employee-owner, you’re expected to actively contribute to a culture that thrives on: Delivering a Personalized WOW Customer Experience Every customer interaction is an opportunity to exceed expectations We focus on making every visit memorable, personalized, and impactful Having a Team-First, Winning Mentality We succeed together by supporting one another and celebrating team wins Collaboration and unity drive our performance and customer experience Learning and Adapting to Constant Change We embrace growth, innovation, and feedback Change is not a barrier–it’s a catalyst for improvement and excellence Taking Pride in Our Work and Thinking Like Owners Every task matters, and we take full responsibility for the results Ownership means accountability, care, and drive to go above and beyond Expecting Honesty and Integrity in All That We Do Trust is the foundation of our relationships–with customers and with each other We act with transparency, fairness, and respect at all times

Requirements

Must have experience with Adobe Premier and Adobe Lightroom.
Strong knowledge of SCHEELS policies and applicable laws.
Must have strong oral and written communication, while exercising sound judgement and tact as it relates to interactions with customers, SCHEELS associates and the community.
Ability to be organized, multitask and maintain all aspects of social media and donations.
Professional in appearance and attitude.
Ability to work assigned schedules which may include varied hours evenings, weekends and holidays.
Schedule will include 2-3 weekend days, and 2-3 week nights per month including occasional travel/overnight stays.
Must possess a valid driver's license.
The ideal candidate will have a bachelor’s degree in business, marketing, or a related field; 2-5 years of related experience, or an equivalent combination of education and experience

Responsibilities

Produce high impact and high quality content for social platforms, leveraging advanced editing to highlight technical product features and reinforce the distinctive SCHEELS brand aesthetic.
Streamline the creation of expert-led content by effectively managing all pre-production logistics from identifying key product launches to organizing fast-paced shot lists that minimize disruption to store operations.
Successfully follow and create content for campaigns led by SCHEELS Campus.
Understand both predictive and recapping analytical data pertaining to social media.
Knowledge of social media platforms and SCHEELS digital marketing best practices.
Manages public relations between SCHEELS and our customers via multiple internet platforms.
Understand the SCHEELS brand and event marketing strategies.
Welcome, greet and address customers in a friendly and courteous manner while providing prompt and outstanding services both in-store and during off-site events.
Identify and direct local community outreach opportunities including Helping Hands, United Way and the SCHEELS Gives Back Program.
Serve as a representative of SCHEELS at partner events by upholding the highest standards in conduct and appearance.
Foster and create partnerships through donations while managing the store donation budget.
Embrace and embody the SCHEELS brand and culture acting as a passionate ambassador to cultivate our community through social media platforms and donations.
Assists and Aids the Event Coordinator for annual budget strategy and Events.