Public Relations Associate Manager - Communications

Sazerac Company•United States,

1d•$68,000 - $101,000•Remote

About The Position

This role will assist with promoting Sazerac’s global spirits portfolio, implementing campaigns to generate buzz and earned media coverage for various brands including: Fireball Cinnamon Whisky, BuzzBallz, SVEDKA Vodka, Buffalo Trace Bourbon, Wheatley Vodka, Parrot Bay Rum and many more. This role will support the public relations and earned media planning, development and execution in support of assigned categories. The position works cross-functionally with Brand Marketing, Sales, Trade marketing, Business Intelligence, DCOE, Operations, Finance, Compliance, agencies, trade partners and suppliers where applicable to achieve business objectives. This role is a critical member of the team, helping to keep us organized and informed while also assisting with the execution of communications campaigns that ultimately drive earned media and raise the reputation of Sazerac and our brands globally.

Requirements

Bachelor's degree
3 years relevant experience
Demonstrate the ability to work as a team as well as self-directed
Ability to quickly learn new systems/processes
Working knowledge of Office products (word, excel and outlook)
Proficient with PR tools such as: Muckrack, Meltwater, etc
Self-motivated, innovative and solution-oriented mindset
Ability to support and manage multiple projects at one time with excellence
Ability to work cross functionally with brand management, legal, creative and operations teams

Nice To Haves

Ability to handle multiple tasks at one time
Experience with data warehousing and data lake methodology
Proficient with graphic arts computers and software
Willingness to travel
Experience in alcohol beverage industry or cpg overall
Public relations agency experience

Responsibilities

Obsessively track current events and be deeply embedded into the cultural zeitgeist by keeping pace with the ever-changing news cycle and thinking outside the box to identify opportunities that insert our brands into relevant conversations
Work closely with team to meet established departmental business goals
Develop and maintain relationships with appropriate press and industry contacts.
Conduct media outreach for brand homes within the Sazerac portfolio. Respond to media requests for interviews, products, photos, etc. in a timely matter (ideally 24 hours or less) to ensure potential opportunity is not lost.
Act as the on-site liaison for media visits, interviews and photo shoots, when appropriate.
Help plan, coordinate and staff special events
Manage multiple assigned projects at once: prioritize workload, meet deadlines, and share progress updates
Build and update media lists and identify appropriate new targets
Write, edit and proofread communications materials such as pitches and press releases, that will inspire media coverage
Coordinate activities with the larger PR team & work cross-functionally with marketing, brand and social media counterparts to activate and execute
Monitor for brand news and oversee and manage monthly PR reporting for team
Conduct research to support media outreach and campaigns
Participate in and actively contribute to creative brainstorms and meetings to help develop news-generating ideas
Administrative / general office duties including: arrange team meetings, develop agendas/recaps, coordinate schedules, etc.