Public Relations and Social Media Manager

ESL Federal Credit Union • City of Rochester, NY

5h • Hybrid

About The Position

The Public Relations & Social Media Manager leads the strategic direction of ESL’s social media presence and content initiatives, ensuring alignment with corporate messaging and business priorities. This role partners with stakeholders across the company to translate organizational objectives into platform-specific strategies that drive engagement, strengthen brand visibility, and support measurable outcomes. The Public Relations & Social Media Manager serves as ESL’s internal subject-matter expert on social media strategy, analytics, and emerging trends. This role is a great fit for someone who combines strategic thinking with digital marketing expertise and strong business acumen, confidently guiding partners and stakeholders while turning insights into impactful digital engagement.

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, Business or related field or 4 years of equivalent directly related experience required
• Minimum 7 years of experience in corporate communications, public relations, media relations, or similar field required
• Minimum 4 years of experience managing organizational social media profiles and campaigns required
• Demonstrated knowledge of organic and paid social media strategies required
• Demonstrated proficiency with written and verbal communication, ability to tailor messages to various audiences required
• Experience managing paid social media budgets

Nice To Haves

• Content creation experience (video, photography, graphic design)
• Experience working in regulated industries (such as financial services, healthcare)
• Strong analytical and critical thinking skills
• High attention to detail with a process-oriented mindset
• Strong interpersonal and collaboration skills
• Proficiency with Microsoft Office; Adobe Creative Suite or Canva experience a plus
• Ability to collaborate effectively across cross-functional teams and with stakeholders at varying levels of the organization
• High attention to detail with a process-oriented mindset; skillfully prioritizes multiple responsibilities simultaneously

Responsibilities

• Collaborate with Line of Business (LOB) leaders to identify priorities and define social media objectives
• Develop strategic social media plans, including messaging frameworks, audience targeting, and channel strategy
• Lead the social activation of corporate communications campaigns, including content and media relations initiatives amplified through social channels
• Manage and evolve ESL’s customer-centric social media roadmap, balancing business goals, corporate messaging, customer needs, technical and compliance requirements
• Integrate the social media content calendar into broader corporate communications planning
• Serve as the primary point of contact and liaison to external agencies for social media support Communicate campaign priorities, messaging direction, brand standards, and business objectives to agency partners
• Coordinate and oversee organic and paid social advertising across platforms, ensuring agencies have clear direction and necessary assets
• Monitor campaign performance and budget utilization in partnership with agencies to ensure alignment with performance expectations
• Plan, write, edit, and distribute relevant, audience-appropriate content across corporate communication channels
• Draft and disseminate corporate press releases and support proactive story pitching
• Build and maintain relationships with media, community, and stakeholder partners
• Respond to media inquiries in a timely and professional manner
• Develop and manage processes for sharing approved content with external partners
• Participate in and support ESL’s Crisis Communications plan
• Monitor external issues affecting the financial services industry and local communities and provide guidance to leadership as needed
• Advise senior leaders and managers on high-priority or sensitive communications
• Maintain strong cross-company relationships to ensure coordinated messaging during critical situations
• Represent ESL at community events through developing event and media materials and fostering positive stakeholder relationships
• Develop and deliver monthly, quarterly, and annual corporate communications performance reports
• Contribute social media metrics and insights to reporting dashboards
• Analyze campaign performance to demonstrate social media’s impact on business, engagement, and community outcomes
• Translate data into actionable recommendations
• Stay current on industry trends and best practices
• Participate in training and self-development opportunities
• Perform other related duties as assigned or appropriate to support business needs

Benefits

• competitive benefits package which focuses on providing a work life balance for all employees
• wellness program
• family assistance plan
• 401k with match
• paid volunteer time
• Learning & Development training
• annual performance-based incentive that rewards eligible employees for their contributions to our success

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 251-500 employees