Public Relations and External Communications Manager

Transamerica•Baltimore, MD

2d•$90,000 - $115,000•Hybrid

About The Position

The Public Relations/External Communications Manager supports Transamerica and its business units and drives external communications, with a focus on media relations, reputation building, and storytelling. This role develops content, executes media relations activities, and helps shape the organization’s public narrative to engage external audiences, build market credibility, and advance brand reputation.

Requirements

Bachelor’s degree in journalism, communications, public relations, or related field, or equivalent experience
Eight years of experience in public relations or corporate communications
Experience supporting complex business lines, products, or enterprise initiatives through strategic communications
Experience advising senior executives in high-visibility or high-stakes environments
Exceptional writing, storytelling, and messaging skills
Knowledge of Associated Press (AP) style
Ability to operate effectively within a matrixed organization

Nice To Haves

Experience in insurance or financial services industry
Experience supporting business transformation or growth initiatives
Experience in crisis communications and reputation risk management
Experience working in both agency and in-house communications environments
Knowledge of media ecosystems within regulated industries

Responsibilities

Develop and execute media and external storytelling strategies that support business growth and reputation objectives.
Identify and elevate business stories that strengthen brand credibility, market leadership, and thought leadership visibility.
Shape executive visibility strategies through media engagement, speaking opportunities, and strategic commentary.
Monitor daily media coverage and industry news; track, summarize, and flag relevant mentions, trends, and emerging issues.
Support earned media efforts by maintaining media lists, organizing press materials, and assisting with announcements and launches.
Develop media responses, background materials, and frequently asked questions (FAQs) for proactive and reactive communications.
Manage end-to-end public relations (PR) workflows, including intake, timelines, approvals, and stakeholder coordination.
Draft, edit, and finalize high-quality communications, including newsroom content, press materials, and briefing documents, ensuring alignment with Associated Press (AP) style and brand standards.
Partner with Marketing, Internal Communications, Legal, Compliance, and other functions to ensure consistent enterprise messaging and alignment across channels.
Apply communications insights to influence business planning and translate complex concepts into clear external narratives.

Benefits

Competitive Pay
Bonus for Eligible Employees
Benefits Package
Pension Plan
401k Match
Employee Stock Purchase Plan
Tuition Reimbursement
Disability Insurance
Medical Insurance
Dental Insurance
Vision Insurance
Employee Discounts
Career Training & Development Opportunities
Paid Time Off starting at 160 hours annually for employees in their first year of service.
Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
Adoption Assistance
Employee Assistance Program
Back-Up Care Program
PTO for Volunteer Hours
Employee Matching Gifts Program
Employee Resource Groups
Inclusion and Diversity Programs
Employee Recognition Program
Referral Bonus Programs