OPS PUBLIC INFORMATION SPECIALIST - 77900740
About The Position
This is a social media and digital communications position supporting the Florida Fish and Wildlife Conservation Commission’s Fish and Wildlife Research Institute (FWRI). The incumbent develops accurate, engaging and accessible social media content highlighting FWRI research, staff, programs and initiatives. Plans, creates, schedules and publishes content for FWRI’s primary social media accounts, including Facebook and Instagram. Coordinates with agency communications partners to develop content for X, LinkedIn, YouTube, Flickr and other platforms as assigned. Works with scientists, public information specialists and other subject matter experts to identify stories and translate complex scientific and technical information into clear public-facing content while maintaining accuracy and scientific integrity. Writes and edits copy, creates basic graphics, captures and edits photographs and short-form videos. Mains editorial calendars and coordinates content development, review and approval. Collaborates internally and with agency partners to support campaigns, cross-promotion and consistent messaging across channels. Monitors comments, direct messages, questions and public reports and coordinates timely professional responses. Recognizes sensitive, emerging or high-risk issues and promptly refers questions requiring technical review, policy guidance or escalation to the appropriate staff. Tracks performance using social media analytics and management tools and recommend adjustments to improve reach, engagement and audience service. Stays current on platform changes, accessibility requirements, content trends and emerging tools. Organizes digital content and supporting records, including source files, captions, credits, releases and usage rights. Ensures content meets agency standards for quality, branding, accessibility, accuracy and records management.
Requirements
- Two (2) years directly related professional experience in social media, communications, journalism, digital media, public relations, multimedia, natural sciences or a related field; OR A bachelor’s degree from an accredited college or university with a major in communications, journalism, digital media, public relations, marketing, natural sciences, or a related field and one (1) year of professional experience in social media, communications or digital content development.
- Satisfactory Level 2 background check.
- Must possess and maintain a valid driver’s license.
- Ability to travel throughout Florida.
- Ability to work outside normal business hours to capture photos and videos from field activities, events and operational activities.
- Ability to work outdoors in varied field conditions or work aboard vessels.
Nice To Haves
- A bachelor’s degree in communications, journalism, public relations, marketing, digital media, natural sciences or a related field.
- Professional experience managing social media accounts for an organization, agency or brand, including content creation, scheduling, monitoring and audience engagement.
- Experience translating scientific, technical or complex information into clear and engaging content for broad audiences.
- Experience working in government, science, research, natural resources or public information communications.
- Experience using content creation tools such as Canva, Adobe Creative Suite and basic video-editing software.
Responsibilities
- Plans, creates, schedules and publishes content for FWRI’s primary social media accounts, including Facebook and Instagram.
- Coordinates with agency communications partners to develop content for X, LinkedIn, YouTube, Flickr and other platforms as assigned.
- Works with scientists, public information specialists and other subject matter experts to identify stories and translate complex scientific and technical information into clear public-facing content while maintaining accuracy and scientific integrity.
- Writes and edits copy, creates basic graphics, captures and edits photographs and short-form videos.
- Maintains editorial calendars and coordinates content development, review and approval.
- Collaborates internally and with agency partners to support campaigns, cross-promotion and consistent messaging across channels.
- Monitors comments, direct messages, questions and public reports and coordinates timely professional responses.
- Recognizes sensitive, emerging or high-risk issues and promptly refers questions requiring technical review, policy guidance or escalation to the appropriate staff.
- Tracks performance using social media analytics and management tools and recommend adjustments to improve reach, engagement and audience service.
- Stays current on platform changes, accessibility requirements, content trends and emerging tools.
- Organizes digital content and supporting records, including source files, captions, credits, releases and usage rights.
- Ensures content meets agency standards for quality, branding, accessibility, accuracy and records management.
Benefits
- Comprehensive health coverage
- Biweekly Health Insurance Premiums: $7.50 or $25.00 for Single / $32.15 or $90.00 for Family
- Low Cost $25,000 Life Insurance
- OPS FICA Alternative Retirement Plan
- On the Job Trainings
- Family and Medical Leave Act (FMLA)
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What This Job Offers
Career Level
Entry Level
