Public Information Specialist

County of Alameda • Oakland, CA

1d • Onsite

About The Position

Under general direction, to develop, maintain, and coordinate public information activities within a County Department or Agency; to advise and assist management in public information/relations activities; and to perform related duties as required. The class of Public Information Specialist is located in multiple departments/agencies within Alameda County and is responsible for internal and external public information/relations activities.

Requirements

• Possession of a Bachelor’s degree from an accredited college or university in public relations, journalism, communications, marketing, English, business administration, or a closely related field.
• The equivalent of two (2) years of experience in journalism, public relations, media, social media strategy, marketing, advertising, or closely related field which included the development and editing of a variety of documents, publications and/or new releases and the exposure of working with media representatives in the coordination of public information and other related program activities.
• Some positions will require a full background check and fingerprint to determine suitability for assigned work.
• A felony conviction may be disqualifying.

Nice To Haves

• Effective time management by balancing competing priorities and ensuring work is completed efficiently.
• Planning, developing and implementing marketing strategies, marketing communications, and public relations activities, both external and internal.
• Understanding of the working media.
• Methods and techniques used in gathering and evaluating public attitudes regarding the program.
• Copyright and trademarks laws pertaining to the use of multi-media.
• Departmental/Agency programs and activities.
• Information dissemination techniques and methods.
• Marketing strategies and techniques.
• Media relations and outreach.
• Risk communications.
• Desktop publishing, basic graphics preparation, presentation applications and equipment.
• Principles, techniques, procedures, and methods used to create and produce a variety of print, social/digital media, and related communications.
• Multimedia communications.
• Current multimedia technologies and digital platform trends and use in the public sector.
• English grammar, spelling, syntax, and punctuation.
• Writing styles for different platforms and audiences.

Responsibilities

• Develop, maintain, and coordinate public information activities within a County Department or Agency.
• Advise and assist management in public information/relations activities.
• Oversee development and implementation of support materials and services in the area of marketing, communications, and public relations.
• Research prospective content to share on the internet and social media accounts.
• Identify emerging trends and best practices in public information and marketing.
• Develop long-term interactive marketing plans to guide content creation.
• Collaborate with cross-functional teams to plan and execute communication and outreach strategies.
• Create and implement a variety of communications, marketing materials, media releases, and outreach products or activities.
• Develop a public information program.
• Communicate clearly and effectively both orally and in writing.
• Develop and maintain effective working relationships with others.
• Stay abreast of current communication and marketing trends.
• Provide a high level of customer service to the public, vendors, contractors, and staff.
• Manage multiple and changing priorities and meet deadlines.
• Produce accurate information within short timeframes.
• Evaluate and analyze information to reach logical conclusions.
• Organize information in a comprehensive and understandable package.
• Determine potential public information items.
• Collaborate and work effectively across diverse teams.

Benefits

• Medical – HMO & PPO Plans
• Dental – HMO & PPO Plans
• Vision or Vision Reimbursement
• Basic Life Insurance
• Supplemental Life Insurance (with optional dependent coverage for eligible employees)
• Accidental Death and Dismemberment Insurance
• County Allowance Credit
• Flexible Spending Accounts - Health FSA, Dependent Care and Adoption Assistance
• Short-Term Disability Insurance
• Long-Term Disability Insurance
• Voluntary Benefits - Accident Insurance, Critical Illness, Long-Term Care, Hospital Indemnity and Legal Services
• Employee Assistance Program
• Retirement Plan - (Defined Benefit Pension Plan)
• Deferred Compensation Plan (457 Plan or Roth Plan)
• 12 paid holidays
• Floating Holidays
• Vacation and sick leave accrual
• Vacation purchase program
• Management Paid Leave
• Catastrophic Sick Leave
• Pet Insurance
• Commuter Benefits Program
• Guaranteed Ride Home
• Employee Wellness Program (e.g. At Work Fitness, Incentive Based Programs, Gym Membership Discounts)
• Employee Discount Program (e.g. theme parks, cell phone, etc.)
• Child Care Resources
• 1st United Services Credit Union

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level