PUBLIC INFORMATION SPECIALIST
About The Position
The Public Information Specialist is an entry-level position supporting public communication efforts through research, writing, and media outreach. The position assists senior staff with developing press releases, responding to basic media inquiries, and organizing events and other public relations activities. In this role, the employee will also serve as a Brand Coordinator for the Arkansas Department of Parks, Heritage and Tourism (ADPHT) Communications team, supporting the development and advancement of the brand vision for The Natural State. Working closely with the Brand Manager, the position helps implement brand initiatives, develop products and collections, coordinate with partners and vendors—with an emphasis on Arkansas-based collaborators—and ensure public-facing touchpoints and guest experiences reflect ADPHT’s mission and a consistent brand identity. ADPHT includes Arkansas State Parks, Arkansas Heritage, and Arkansas Tourism. The department’s work includes managing state parks and promoting Arkansas as a tourist destination, preserving and promoting the state’s natural and cultural history, and generating travel to strengthen the state’s economy.
Requirements
- One year of experience in public relations, communications, or a related area.
- Strong written and verbal communication skills.
- Basic understanding of public relations and media relations practices.
- Ability to work independently and as part of a team.
- Attention to detail and strong organizational skills.
- Proficiency in Microsoft Office Suite and social media platforms.
- Willingness to learn and develop in the field of public information.
Nice To Haves
- A bachelor’s degree with a major in communications, journalism, public relations, or a related field is preferred.
- Strong collaboration skills.
- A creative mindset with an eye for design, branding, and visual presentation.
- Ability to analyze trends and translate them into meaningful experiences and offerings.
Responsibilities
- Assist in writing and editing press releases, fact sheets, and other communication materials.
- Monitor news coverage and help track media mentions.
- Coordinate logistics for public events, including press conferences and outreach activities.
- Respond to basic media inquiries and direct questions to appropriate personnel.
- Help manage the agency’s social media presence by drafting posts and responding to inquiries.
- Support senior public information staff in preparing reports and communication plans.
- Maintain databases of media contacts and other public relations resources.
- Support the development and implementation of brand initiatives for The Natural State.
- Contribute to cohesive, brand-aligned experiences across public-facing touchpoints.
- Support the creation of products and collections.
- Coordinate with partners and vendors, with an emphasis on Arkansas-based collaborators.
- Help ensure guest experiences enhance and reflect ADPHT’s mission and reinforce a consistent brand identity.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
