PUBLIC INFORMATION SPECIALIST
About The Position
This position will serve as the Brand Coordinator and support the Arkansas Department of Parks, Heritage and Tourism (ADPHT) Communications team by helping shape and advance the brand vision for The Natural State. Working closely with the Brand Manager, this role contributes to the development of cohesive, brand‑aligned experiences across all public‑facing touchpoints. This position plays a key role in implementing brand initiatives, supporting the creation of products and collections, coordinating with partners and vendors (with an emphasis on Arkansas-based collaborators), and ensuring that guest experiences are enhanced and reflect the mission of ADPHT. The Brand Coordinator helps create engaging, meaningful experiences that strengthen overall brand awareness and reinforce a consistent identity for The Natural State.
Requirements
- A bachelor’s degree with a major in communications, journalism, public relations, or related field preferred.
- One year of experience in public relations, communications, or related area.
- Strong written and verbal communication skills.
- Basic understanding of public relations and media relations practices.
- Ability to work independently and as part of a team.
- Attention to detail and strong organizational skills.
- Proficiency in Microsoft Office Suite and social media platforms.
- Willingness to learn and develop in the field of public information.
Nice To Haves
- Strong organizational skills
- Excellent communication and collaboration skills
- A creative mindset with an eye for design, branding and visual presentation
- An ability to analyze trends and translate them into meaningful experiences and offerings.
Responsibilities
- Assist in writing and editing press releases, fact sheets, and other communication materials.
- Monitor news coverage and assist in tracking media mentions.
- Coordinate logistical arrangements for public events, such as press conferences or outreach activities.
- Respond to basic media inquiries and direct questions to appropriate personnel.
- Assist in managing the agency’s social media presence by drafting posts and responding to inquiries.
- Support senior public information staff in preparing reports and communication plans.
- Maintain databases of media contacts and other public relations resources.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
