Austin Aviation – Public Information Specialist Senior (Social Media)

City of Austin

11d • $33 - $41 • Onsite

About The Position

About Austin-Bergstrom International Airport

Owned by the City of Austin and operated by the Department of Aviation, Austin-Bergstrom International Airport is an economic engine, supplying over 74,000 direct and indirect jobs in the Central Texas region. Now, as we build the airport’s largest improvement program in its history, we are redefining the travel experience in one of the fastest-growing cities in the United States. This is an exciting opportunity to join the team behind Journey With AUS, the airport’s expansion and development program, where bold ideas, cutting-edge infrastructure, and a shared commitment to excellence are taking flight.

Requirements

• Graduation with a Bachelor's degree from an accredited college or university with major coursework in Marketing, Public Relations, Journalism, Advertising or related field plus four (4) years of progressive experience in developing and implementing programs of public information, one (1) of which was in a team leader/coordinator capacity.
• Experience may substitute for the education up to the maximum of four (4) years.
• Must possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.
• Knowledge of public information, marketing, public relations, media relations programs.
• Knowledge of the principles associated with the role of meeting the necessary standards of customer service.
• Skill in oral and written communication.
• Skill in handling multiple tasks and prioritizing.
• Skill in using computers and related software.
• Skill in data analysis and problem solving.
• Skill in planning and organizing.
• Ability to interpret policies and guidelines.
• Ability to write articles for publication.
• Ability to work with frequent interruptions and changes in priorities.
• Ability to lead and train others.
• Ability to establish and maintain good working relationships with other City employees and the public.
• Must have the ability to read, write, and fluently speak in English.

Nice To Haves

• Demonstrated experience in crafting, scheduling, and optimizing high-impact content across major platforms (e.g., X, LinkedIn, Instagram, Facebook).
• Proficiency in multimedia tools—such as the Adobe Creative Cloud suite (Photoshop, Premiere Rush/Pro) or Canva—is essential for producing professional-grade graphics and short-form video content on tight deadlines.
• A solid foundation in public sector or corporate communications, with the ability to navigate sensitive topics and high-pressure environments.
• Candidates must understand how to maintain institutional tone, manage public sentiment, and execute rapid-response protocols during unplanned events or service disruptions.
• Proven ability to translate social media metrics into actionable insights.
• Experience in actively monitoring online conversations and fostering positive, professional interactions with a diverse public audience.
• Exceptional written communication skills with the ability to adapt complex, technical, or bureaucratic information into accessible, engaging, and brand-aligned content.
• The candidate must have a rigorous eye for detail, ensuring all posts adhere to organizational style guides, accessibility standards (ADA compliance), and legal requirements.

Responsibilities

• Works on assignments that are complex in nature where considerable judgment and initiative are required in resolving problems and making recommendations. Primary responsibility for larger individual projects or act as an account representative for client departments and programs.
• Develops long-range strategic plans.
• Writes plans, organizes, directs, coordinates and edits articles for publication in a variety of forms, including electronic publication.
• Coordinates all aspects of production of marketing materials.
• Performs media relations duties to include: media buying, news releases, and fielding questions from media.
• Coordinates public relations duties to include: public and school education, presentations, tours of public facilities, and requests for information from the general public.
• Designs, researches, writes and edits newsletters and releases for internal or external use.
• Produces public service announcements and videos for promotional use.
• May train and lead others.
• Serve as the social media manager for AUS, one of the fastest-growing airports in the country.
• Bring strong writing skills and content creation skills to plan, execute, and analyze multimedia content across AUS social media pages.
• Lead building goodwill with customers and community members by responding to comments and DMs.
• Play a central role in the Journey With AUS program by bringing behind-the-scenes content, event recaps, event promotional content, construction alerts and program updates to social media.
• Serve as a member of the Public Information's Office on-call PIO team and crisis communications team, which require an attention for detail, calmness under pressure and the ability to respond to in-person airport emergencies outside of regular business hours.

Benefits

• Health and welfare benefits
• Generous leave
• Work-life balance programs
• Extensive benefits
• Retirement Security with the City of Austin Employees' Retirement System
• Sustainable Transportation Options
• Focus on Wellness through wellness programs, on-site fitness centers, and mental health support.
• Career Growth through professional development and leadership opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior