Public Information Officer 2

State of Nevada•Las Vegas, NV

4d•Onsite

About The Position

The Nevada Cannabis Compliance Board is seeking a Public Information Officer 2 in the Las Vegas area. This position manages the agency’s public relations and information program on a statewide basis and may require statewide travel; therefore, federally recognized identification is required. The CCB is looking for a self-starter with strong communication skills who can effectively interact with media, cannabis industry representatives, legislators, and local government entities. The Public Information Officer will use various communication platforms—such as the agency’s webpage, press releases, brochures, social media, and email—to keep licensees, legislators, and other stakeholders informed of updates related to legislation, regulations, compliance matters, and general inquiries. The role also involves building and maintaining relationships with industry organizations, legislators, state agencies, and local governments, as well as coordinating stakeholder communication, responding to public records requests, and overseeing website content. Additionally, the PIO will develop short- and long-term strategies for a rapidly evolving industry, manage budgets for public education campaigns, and monitor public engagement. Provide detailed information and include date ranges. Using modern communications equipment and social media, Public Information Officers manage the public relations and public information program for an agency on a statewide basis; write media releases, newsletters and informational brochures; produce multi-media presentations and take photographs; design, organize and maintain web platforms.

Requirements

Bachelor's degree from an accredited college or university in journalism, English, public or community relations, communications or closely related field and three years of professional experience in administering or directing a public information program including writing media releases and newsletters, preparing and presenting speeches and multimedia presentations, independent media contact, development of public relations strategies and journalistic writing; OR one year of experience as a Public Information Officer I in Nevada State service; OR an equivalent combination of education and experience as described above.
Working knowledge of: promotional and marketing strategies; coordination and allocation of resources; strategic planning and leadership techniques; web platform design and maintenance.
General knowledge of: principles and practices of supervision; budget planning and organizational management.
Ability to: respond effectively to questions from the media, State and local officials and the public regarding controversial or high profile department programs and activities and represent the agency in a positive light; develop and implement internal policies and controls relating to the agency’s public information program; design and lay out publications; make oral presentations to department employees/management and community groups; tailor long-and shortrange marketing strategies for promotion of programs and services; write scripts for multimedia use or for public service announcements; organize material, information and resources in a systematic way to optimize efficiency; understand when to arrange subject matter experts to act as spokespersons when highly technical information is required

Responsibilities

Write news releases, create informational brochures, coordinate and script public service announcements, and research and author articles for publication and/or to inform the public of activities or items of interest; organize, draft and edit material for printing or publication and distribution; evaluate advertising and promotional materials for compatibility with public relations efforts.
Establish and maintain effective working relationships with State and local government officials and media representatives; respond to queries and direct questions to appropriate staff; arrange press conferences and notify media representatives of newsworthy events.
Develop internal and community relations publicity campaigns designed to build agency morale, community support, and a positive agency image and identity; prepare agency newsletters or brochures; draft and edit articles; layout and design materials for printing; draft speeches for special audiences and attend meetings.
Collect articles, recordings of radio and television newscasts, and other informational releases pertaining to the agency; maintain informational files of background information; file information in order to monitor and maintain records of press coverage.
Determine the need for photos or receive photo requests; arrange for appointments or photo shoots; select site and equipment; determine aesthetics and lighting; select poses or angles; print quality photos and/or prepare for publication; write scripts; determine sequence for slide presentations; and create multimedia presentations.
Plan, organize, coordinate and publicize special events to provide information regarding agency services and activities.
Develop and maintain the public communications portion of the departmental crisis disaster response plan, serve as the agency spokesperson during crisis or emergency situations.
Perform related duties as assigned.
Under limited supervision, incumbents develop and manage a complex public relations program and serve as spokesperson for the department, including fielding media and public inquiries of a sensitive or controversial nature, and authorizing appearances or public statements from staff members when highly technical information is required; advise management on the public relations impact of proposed actions, and design an agency-wide public relations program, image and strategy.
Positions at this level manage a budget and may supervise staff.