Public Engagement Manager

Instacart

3d•$128,000 - $161,500•Remote

About The Position

Instacart is seeking a Public Engagement Manager to expand its grassroots presence across priority markets in the Midwest, mid-Atlantic, and South. The role builds connections with shoppers, customers, and community members around issues including the independence and flexibility of app-based workers, online savings for customers, and access to food security programs. It combines in-person relationship building with digital organizing and public policy engagement. The manager will establish and develop advocate networks, use digital channels to drive grassroots engagement, identify organizing opportunities in response to political and policy developments, and mobilize advocates during time-sensitive policy campaigns. The role also works closely with the Federal Affairs team to incorporate shopper, customer, and community voices into federal advocacy. The position is remote and requires regular travel across the Midwest, mid-Atlantic, and South. Instacart describes its work approach as “Flex First,” allowing employees to choose where they work, including home, an office, or another location, with regular in-person events. Compensation varies by permanent work location. The role is eligible for a new-hire equity grant and annual refresh grants; the posting also references company benefits without detailing them.

Requirements

At least 5 years of experience in grassroots organizing, community engagement, digital strategy, political campaigns, or public affairs.
Demonstrated ability to recruit, train, develop, and deploy advocate networks at scale, align stakeholder interests with organizational priorities, and design opportunities that deepen long-term engagement.
Subject matter expertise in grassroots mobilization strategies and ability to provide briefings and recommendations to leadership.
Strong digital organizing skills, including comfort with CRM systems, advocacy platforms, email and SMS programs, and organic social engagement.
Metrics-driven mindset and experience tracking digital campaign performance and applying learnings for continuous improvement.
Excellent written and verbal communication skills, including the ability to craft compelling narratives for diverse audiences.
Proactive self-starter who monitors political developments, identifies organizing opportunities, and leads with results.
Proven ability to manage multiple projects in a fast-paced environment.
Willingness to travel regularly across the Midwest, mid-Atlantic, and South.

Nice To Haves

Experience with Quorum or similar CRM and advocacy platforms.
Background in gig economy, labor, food access, or tech policy issues.
Experience supporting elected official or government affairs team engagement.
Familiarity with Slack, Google Workspace, and AI tools.

Responsibilities

Build and establish a cohort of shopper and customer advocates across priority Midwest, mid-Atlantic, and Southern markets.
Create a consistent cadence of in-person and virtual touchpoints to build community, deepen relationships, and keep advocates informed and ready to act.
Use digital organizing channels, including email, SMS, and organic social, to drive grassroots engagement; set benchmarks and apply campaign learnings to improve outcomes.
Monitor political and policy developments proactively and identify and surface strategic grassroots opportunities to leadership.
Collaborate with the Federal Affairs team on targeted grassroots engagement with federal stakeholders, incorporating shopper, customer, and community voices into federal advocacy.
Mobilize advocates quickly and effectively across multiple geographies for time-sensitive policy campaigns.
Recruit, train, develop, and deploy advocate networks at scale, aligning stakeholder interests with organizational priorities and creating opportunities for long-term engagement.
Provide leadership with briefings and recommendations on grassroots mobilization strategies.
Track digital campaign performance and use metrics and learnings for continuous improvement.
Manage multiple projects in a fast-paced environment and travel regularly across the Midwest, mid-Atlantic, and South.