Public Communications Specialist - Library

Onslow County • Jacksonville, NC

8d • Hybrid

About The Position

Performs difficult skilled technical work conducting a promotional and information program for the Library, and related work as apparent or assigned. Work is performed under the moderate supervision of the Library Director. Our core values—Resilience, Excellence, Accountability, Customer Service, and Honesty—are the foundation of our work and the standard by which we operate. As a member of our team, you are expected to demonstrate these values in every aspect of your role. This means delivering high-quality work, taking responsibility for your actions, providing exceptional service, and maintaining integrity in all interactions. Your commitment to these principles is essential to fostering a positive workplace culture and ensuring the success of our organization and the community we serve. This position is based primarily in a public library setting with occasional off-site events or community engagements. Evening and weekend hours are required.

Requirements

• Demonstrated skill in graphic design and relevant software (i.e. Adobe Creative Cloud).
• Familiarity and skill with social media platforms.
• Knowledge of website management.
• Ability to meet deadlines and shift priorities as needed.
• Dependable, organized, focused and able to successfully manage multiple projects; attention to detail, creative thinker and highly productive.
• Considerable knowledge of the techniques for disseminating information to the public through a variety of news media.
• Considerable knowledge of the methods and techniques of planning, writing, and editing publications.
• Ability to write according to correct English usage and accepted standards for press publications.
• Ability to edit and analyze informational material prepared by others.
• Ability to establish and maintain effective working relationships with representatives of the press, radio, and television and other persons contacted in the course of work.
• Ability to operate a personal computer and standard office productivity software
• Valid drivers license.

Responsibilities

• Uses social media marketing techniques (blogging, Facebook, YouTube, Twitter, etc) to increase visibility for and participation in library programs, services, and activities.
• Interprets and disseminates comprehensive and technical information through a variety of media to stimulate interest in library programs and to inform the staff and the public of the operations and activities of the Onslow County Public Library.
• Strategizes with and educates the Library management team and other community partners on incorporating relevant social media techniques into the library’s culture and into all OCPL services.
• Functions as the Library webmaster – routinely updates and enhances agency’s website to promote library programs and online services.
• Updates the Library promotional slides to include upcoming programs and other supplemental information.
• Plans, writes, and edits Library publications on informational and promotional matters.
• Coordinates with all Library divisions to ensure the most current, valuable, and applicable information is being sent to the public via the most effective media.
• Coordinates the development of the Library’s brand, advertising, and programs to ensure a consistent message is being disseminated across all platforms.
• Creates materials to promote programs, services and digital resources, and to market the Library at events, and assists in creating the format and curricula for schools, daycares, and other outreaches using professional standard graphic design concepts and software.
• Researches demographics and uses results to create targeted advertising and educational materials that promote Library priorities.
• Records and edits videos for virtual library programs and library promotions.
• Writes for the press, radio, and television on a variety of technical, controversial or otherwise complex subject areas; writes feature articles for newspapers and outside publications.
• Represents the agency or division head in developing and coordinating publicity and informational matters with other public and private agencies and organizations.
• Takes photographs for departmental publications and to illustrate news releases and feature stories.
• Plans and prepares agency displays and exhibits.
• Performs assigned functions as a Disaster Ready Team (DRT) member, if appointed or volunteers.
• Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level