Library Marketing and Communications Specialist

City of Saint Paul•Libraries-George Latimer Central Library, MN

8d•Hybrid

About The Position

The Library Marketing and Communications Specialist role will focus on managing Saint Paul Public Library’s content strategy and storytelling to reach new audiences, increasing use of the Library, and clearly conveying the Library’s values and brand. The role also creates strategic communications plans for programs and projects among other duties. This role is part of the Marketing and Communications team of three which is responsible for raising awareness and engagement in the Saint Paul Public Library system. This position is located at George Latimer Central Library, 90 W 4th St, St Paul, MN 55102, and works a daytime schedule. Typical schedule is Monday through Friday, 8:30 a.m.-5 p.m., with most days of the week in the office. Weekends and evenings may be required occasionally. Remote work on Mondays and ability to work remotely one additional day a week. The City of Saint Paul is dedicated to dismantling systemic racial, cultural, and economic barriers that prevent people from fully enjoying and participating in our community and ensuring fairness in opportunities and outcomes for all individuals. At the City of SaintPaul, we want our workforce to reflect the diverse city that we serve. Our leaders are guided by an unapologetic equity agenda, which promotes the belief that true equity is building a city that works for all of us. We encourage you to apply as we are most interested in finding the best candidate for this job.

Requirements

A Bachelor's Degree is required. No substitution for education.
Two years of experience as a Public Information Specialist I or equivalent is required.
The Public Information Specialist I focuses on designing and implementing content and communications plans.

Nice To Haves

A Bachelor's Degree in Journalism, Communications, Criminal Justice, Marketing, Law Enforcement, or a related field is preferred.

Responsibilities

Drive the content strategy for the Marketing and Communications Team, collaborating to identify and create content across channels including email, website, social media, paid advertising, and more.
Create and collaborate to implement strategic integrated communication and promotion plans for various library programs and initiatives.
Coordinate special projects including, but not limited to special edition library cards and commissioned art.
Maintain a cohesive brand identity across all digital, print, media, and campaign communications.
Design and produce digital and print collateral, including brochures, flyers, infographics, event materials, and promotional assets.
Employ a strong racial equity lens and incorporate this into marketing and communications strategy.