Marketing Specialist - Marketing and Communications

Augusta Health • Fishersville, VA

1d • $57,762 - $88,379 • Onsite

About The Position

The Marketing Specialist is responsible for supporting Augusta Health’s growth-focused marketing initiatives through campaign development, paid media coordination, service line marketing support, and strategic marketing execution. This role supports measurable patient acquisition, engagement, and organizational growth objectives.

Requirements

• High School Diploma required.
• Minimum of three years of experience in communications, marketing, journalism, public relations, or related field required.
• Proficiency in Microsoft Office Suite and communication technologies.
• Ability to maintain confidentiality and professionalism.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business Administration, or related field preferred.
• Professional certifications related to marketing, communications, public relations, digital strategy, or project management preferred.
• Healthcare system experience preferred.
• Strong communication and organizational skills.
• Ability to manage multiple priorities.
• Strategic thinking and problem-solving abilities.
• Strong collaboration and interpersonal skills.
• Experience working in fast-paced environments.

Responsibilities

• Develops and supports strategic marketing campaigns aligned with organizational growth priorities.
• Supports paid media coordination and campaign execution across multiple channels.
• Partners with service lines and operational leaders to support growth initiatives.
• Develops marketing plans, tactics, and campaign recommendations.
• Coordinates with Marketing Operations, Communications and Digital teams to implement campaign strategies.
• Monitors marketing KPIs, dashboards, and campaign performance metrics.
• Supports patient acquisition and engagement initiatives.
• Ensures consistency of messaging and brand alignment across marketing materials.
• Assists with content development for advertising, digital, print, and promotional campaigns.
• Supports strategic marketing planning and organizational growth efforts.

Benefits

• Generous paid time off to promote work life balance
• Competitive Pay
• Retirement Plan
• Medical, Dental, and Vision Benefits
• Free onsite parking
• Tuition reimbursement
• Onsite childcare

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED