Marketing and Communications Specialist

Penn State University•Tallahassee, FL

2d•$54,060 - $78,444•Onsite

About The Position

The Marketing and Communications Specialist supports the development and execution of marketing and communications initiatives that advance the goals, programs, and services of the campus, academic, or administrative unit. This role employs a variety of marketing, communications, and public relations strategies, including digital marketing, content development, media engagement, and event promotion to reach internal and external audiences. The specialist researches and translates complex subject matter into accessible and engaging content across multiple platforms, coordinates the production of marketing collateral, supports campaign execution, monitors performance analytics, and ensures that communications align with organizational branding, accessibility standards, and strategic priorities.

Requirements

Bachelor's Degree
3+ years of relevant experience
Applicants must be authorized to work in the U.S.

Responsibilities

Contribute to the planning and execution of integrated marketing and communications strategies aligned with organizational goals and approved marketing plans
Collaborate with internal stakeholders to identify communication needs, target audiences, and key messaging
Assist in developing campaign timelines, deliverables, and performance metrics
Research and translate complex subject matter into clear, engaging content for multiple platforms and audiences
Produce and contribute to content including fact sheets, brochures, articles, newsletters, website copy, feature stories, digital signage, and other internal or external communications
Maintain adherence to organizational brand, editorial, and style guidelines
Draft executive communications such as speaker remarks, announcements, and promotional messaging
Edit and proofread publications including websites, advertisements, articles, brochures, and feature stories to ensure accuracy, clarity, and adherence to editorial standards
Execute and coordinate the production of marketing and promotional materials across print, digital, social media, and emerging platforms
Prepare creative briefs to guide concept development and creative expression
Monitor the progress of tactical campaign implementation and communicate project status to management and partners
Support website and digital content management, ensuring information is accurate, timely, and aligned with organizational branding
Monitor news and media coverage relevant to programs or initiatives
Track and analyze performance metrics for websites, email campaigns, social media, and digital marketing efforts
Provide insights and recommendations based on analytics to improve campaign performance and audience engagement
Develop event marketing materials and coordinate promotion across multiple channels
Coordinate with external agencies, designers, printers, and other vendor partners to support campaign development and production
Ensure deliverables meet project specifications, deadlines, and brand guidelines
Ensure all communications comply with accessibility standards (such as WCAG/ADA), contractual obligations, confidentiality requirements, and privacy policies
Coordinate with other Penn State entities (including Penn State Health marketing and communications), under the direction of the Director, to support strategic alignment.