Public Awareness Program Manager

State of Maryland•Baltimore County, MD

3d•Hybrid

About The Position

This management level position oversees administration-wide public awareness initiatives, special projects, stakeholder engagement, and communications functions that support the Behavioral Health Administration's mission and priorities. This position conducts ongoing environmental scanning, policy analysis, strategic planning, and stakeholder engagement activities to identify emerging issues, opportunities, and priorities affecting behavioral health and public awareness of these issues. It establishes policies and procedures supporting administration-wide public awareness initiatives and operational priorities, including the formulation of short and long term goals and deliverables. This position serves as a primary liaison between BHA leadership and internal and external stakeholders, including State agencies, local governments, providers, advocacy organizations, community partners, and elected officials when dealing with matters of public awareness. It oversees assigned personnel, contracts, projects, and financial resources in support of Administration special initiatives and public awareness campaigns. This position analyzes best practices, methods and techniques regarding the creation and dissemination of a variety of public information messaging. It analyzes qualitative and quantitative data to evaluate program effectiveness, monitor progress toward strategic goals, and inform recommendations to executive leadership. This position manages special projects, contracts, and interagency initiatives and works collaboratively with agencies, vendors, and stakeholders to advance Administration priorities. It hires and supervises professional staff and develops an effective organizational structure and staffing pattern to address anticipated workload increases. This position is eligible for telework, subject to change as necessitated by operations and customer focused demands.

Requirements

Bachelor's degree from an accredited college or university
Six years of administrative or professional experience
Three years at a supervisory or managerial level
A Master's degree from an accredited college or university will substitute for one year of the general experience
A Doctorate will substitute for two years of the general experience
Additional experience will substitute on a year-for-year basis for the college degree

Nice To Haves

Experience in strategic communications, public administration, public health, behavioral health, public policy, or a related field, with demonstrated success leading complex, organization-wide initiatives
Experience managing public awareness campaigns, contracts, budgets, and staff
Developing executive-level communications and briefing materials
Coordinating cross-sector partnerships
Analyzing data to inform strategic decision-making
Experience working with state government, behavioral health systems, or public health programs
Strong project management, stakeholder engagement, and supervisory skills

Responsibilities

Conducts ongoing environmental scanning, policy analysis, strategic planning, and stakeholder engagement activities to identify emerging issues, opportunities, and priorities affecting behavioral health and public awareness of these issues
Establishes policies and procedures supporting administration-wide public awareness initiatives and operational priorities, including the formulation of short and long term goals and deliverables
Serves as a primary liaison between BHA leadership and internal and external stakeholders, including State agencies, local governments, providers, advocacy organizations, community partners, and elected officials when dealing with matters of public awareness
Oversees assigned personnel, contracts, projects, and financial resources in support of Administration special initiatives and public awareness campaigns
Analyzes best practices, methods and techniques regarding the creation and dissemination of a variety of public information messaging
Analyzes qualitative and quantitative data to evaluate program effectiveness, monitor progress toward strategic goals, and inform recommendations to executive leadership
Manages special projects, contracts, and interagency initiatives and works collaboratively with agencies, vendors, and stakeholders to advance Administration priorities
Hires and supervises professional staff and develops an effective organizational structure and staffing pattern to address anticipated workload increases