Proposal Specialist – Marketing & Product

Alberta Blue Cross • Edmonton, AB

12d • Hybrid

About The Position

Alberta Blue Cross® is seeking an enthusiastic, action-oriented, results-driven Proposal Specialist to join their Strategic Growth & Proposals team. The ideal candidate is a natural collaborator with a positive attitude, strong solution-based work ethic, and a proactive, detail-oriented approach. This role supports the development, coordination, and submission of Requests for Information (RFIs), Requests for Proposals (RFPs), and finalist presentations for large and complex clients, aligning with business growth objectives. This is not a client-facing role; it supports Sales teams by providing high-quality, compelling materials. The role involves extensive collaboration with Sales, Marketing, Product, and subject matter experts to create cohesive, client-centric responses that articulate value.

Requirements

• Post-secondary degree or diploma in business, marketing, communications, or a related field.
• Minimum of 2–4 years of experience in proposal coordination, business development support, bid management, or a related field.
• Strong writing and editing skills, with the ability to translate complex or technical information into clear, client-focused messaging.
• Excellent interpersonal skills with the ability to collaborate effectively across teams and levels.
• Exceptional organizational and project management abilities.
• Highly organized self-starter with the ability to manage complex projects with multiple moving pieces, take initiative, and consistently deliver high-quality work under tight, fixed deadlines with minimal oversight.
• Forward-thinking and adaptable, able to anticipate challenges, proactively mitigate risks, and adjust quickly in a fast-paced, evolving environment.
• Comfortable managing multiple priorities and workstreams in parallel while maintaining quality under tight timelines.
• Strong attention to detail with a commitment to producing high-quality work.
• Ability to manage multiple priorities, meet tight deadlines, and work effectively under pressure.
• Resourceful, proactive, and solution-oriented mindset.
• High proficiency with Microsoft Office (Word, PowerPoint, Excel, Outlook).
• Strong business acumen with the ability to understand and translate complex concepts into clear, compelling content.
• Flexible and responsive, with the ability to support urgent deadlines outside regular business hours when required.

Nice To Haves

• Experience in technical writing or bid development is considered an asset.
• Experience in project management or coordinating complex, multi-stakeholder initiatives is considered an asset.
• Experience with SharePoint, Excel, and AI-enabled content or proposal tools is considered an asset.
• Experience working with proposal tools and content libraries is considered an asset.

Responsibilities

• Support the development of proposal strategies aligned with client needs, win themes, and business objectives.
• Review and analyze RFP requirements to identify key deliverables, risks, and opportunities.
• Contribute to response planning to ensure clear, compelling, and differentiated messaging.
• Support the development of win themes and key messaging by synthesizing client research, RFP requirements, and internal insights.
• Conduct client research to inform proposal strategy and strengthen positioning.
• Coordinate the end-to-end proposal process, bringing together inputs from multiple stakeholders into a cohesive, client-focused response.
• Manage and synthesize large volumes of content and inputs, ensuring information is organized, aligned, and carried through each stage of development into a cohesive final submission.
• Translate technical and business inputs into clear, compelling, and client-centric messaging.
• Draft, edit, and tailor proposal responses to ensure clarity, consistency, and alignment with client needs and evaluation criteria.
• Collaborate with design and content teams to develop visually compelling, well-structured, and client-centric proposal materials.
• Maintain and enhance proposal content libraries, templates, and tools to improve efficiency and consistency.
• Identify gaps in content and work with stakeholders to develop new materials.
• Apply a client-centric lens to continuously refine messaging, ensuring proposals clearly communicate value and differentiation.
• Continuously bring forward ideas to improve proposal quality, process, and win rates.
• Develop and manage workback schedules to ensure all proposal milestones are met.
• Act as the central point of coordination, ensuring all contributors are aligned, accountable, and progressing toward deadlines.
• Maintain structure and organization across high-volume, complex proposals, ensuring all components progress smoothly through each phase from initial intake to final submission.
• Track progress, manage competing priorities, and proactively mitigate risks to timelines.
• Facilitate meetings, manage feedback loops, and ensure alignment across all contributors.
• Develop and drive proposal processes, leading by example and promoting best practices to continuously improve the quality and efficiency of our pursuit approach.
• Ensure all submissions are complete, compliant, and aligned with brand and messaging standards.
• Conduct thorough reviews for accuracy, consistency, compliance, and overall quality.
• Support final production, formatting, and submission of proposals.
• Act as a key liaison between Sales, Marketing, Product, and other internal teams.
• Build strong relationships and establish credibility with senior leaders and subject matter experts to influence inputs, align on messaging, and drive high-quality outcomes.
• Support knowledge sharing and alignment across teams involved in the pursuit process.
• Support tracking of proposal outcomes, lessons learned, and key insights.
• Contribute to post-submission reviews to identify opportunities for continuous improvement.
• Help connect insights across proposals to inform broader business and market strategies.

Benefits

• Competitive salary
• Modern benefits package
• Opportunity to work in a collaborative, purpose-driven and innovative environment
• Opportunity to shape how the company pursues and wins work
• Opportunity to contribute to building strategic, insights-driven proposals that directly impact growth

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree
• Number of Employees: 501-1,000 employees