Promotions Specialist

Stantec•Denver, CO

About The Position

Reporting directly to the Infrastructure Marketing and Promotions Manager, the Promotions Specialist (PS) is responsible for strategic plan implementation and coordination of strategic national and regional tradeshows, conferences, and events; sponsorships; advertising; and photography. A key deliverable is to meet event-specific objectives while highlighting the Stantec brand as effectively as possible. The ideal candidate thrives in a fast-paced environment, can manage multiple concurrent initiatives, and enjoys working with different personality styles and management levels, both in person and across geographies.

Requirements

Detail oriented and organized, with exceptional prioritization skills
Committed to client service and ability to work in a team-oriented environment
Ability to effectively balance multiple priorities
Ability to work well with a variety of personality types
Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
Excellent written and verbal communication skills
Strong knowledge and understanding of marketing and business development best practices
Ability to work effectively within a group as well as independently motivated
Demonstrated proficiency with web-based tools and Microsoft Office applications including but not limited to Outlook, Word, Excel, and PowerPoint
Working knowledge in the use of desktop publishing software such as InDesign, Photoshop, Adobe Acrobat, etc.
Committed to continuous education through workshops, seminars, and conferences
Adherence to corporate and department policies and work in a manner to ensure safety by following company health and safety guidelines
Post-secondary education in marketing, communications, journalism, business, or related area
Minimum 1-5 years of experience in a work environment related to Stantec’s sectors, or a marketing-related field.

Responsibilities

Works closely with practice leadership to implement annual strategic tradeshows, conferences, and events with the goal of promoting Stantec’s brand awareness
Aligns messaging and graphics are developed in alignment with Company standards, specifically Stantec's brand guidelines
Serves as a contact for tradeshow/event-related inquiries for the Infrastructure business
Provides guidance on process and available tradeshow/event support services
Works with internal stakeholders to implement annual strategic tradeshow/event plan
In partnership with a visual communication designer, identify and develop collateral material and visual displays in support of building Stantec’s brand awareness
In partnership with marketing, public relations, and digital team members, identify and develop communications strategy and plan in support of Stantec’s brand awareness
Facilitates the delivery and set-up of all materials, including tradeshow exhibits, presentations, and print/electronic promotional materials in accordance with agreed upon schedule and established service level agreements
Coordinates/purchases promotional merchandise as appropriate, including client giveaways
Understands related costs/timelines for materials development and purchase and, shipping to assist in budgeting
Updates and maintains promotional database of tradeshows, conferences, and events is updated (including post conference debrief forms) to influence future participation
Supports sponsorship-related inquiries and deliverables for the Infrastructure business
Provides guidance on process and available sponsorship support services
Supports implementation of annual strategic sponsorship plan
In partnership with a visual communication designer, identifies and develops sponsorship related materials in support of building Stantec’s brand awareness
Assists in tracking sponsorships, including post sponsorship debrief forms to influence future participation
Supports advertising-related inquiries and deliverables for the Infrastructure business
Provides guidance on process and available advertising support services
Supports implementation of annual strategic advertising plan
In partnership with a visual communication designer, develops copy and identifies imagery for all Infrastructure business advertisements
Assists in tracking advertisements, including recommendations on future participation
Supports photography-related inquiries and deliverables for the Infrastructure business
Provides guidance on process, photography guidelines, and Stantec-approved marketing photographers
Supports implementation of annual strategic photography plan for people and projects
Researches and identifies local outsourced photographers and establishes a Stantec-approved agreement for services
In partnership with a local contact, provides coordination and execution of project photography including client permissions, shot list, schedule, and cost
Uploads/batches all photos into the image library in a timely manner
Performs quality reviews to ensure that all photography is done in accordance with Stantec's brand and photography guidelines
Assists in tracking photography, including recommendations on future people and projects