Promotions Director

Cumulus Media New Holdings Inc.•Allentown, PA

1d•Onsite

About The Position

Cumulus Media | Allentown is looking for an experienced Promotions Director to coordinate and execute revenue generating on and off-air promotions and events. The Promotions Director would supervise the image and presence of the stations in the marketplace to our primary demographic while maintaining a winning onsite presence. This position requires a high degree of organizational skills, attention to detail, time management, and personal disposition that works well with creative co-workers in Programming, Digital and Sales and most importantly, has a passion for delivering successful promotions and events. You’ll represent great Cumulus brands including: WLEV FM - 100.7, WODE-FM- The Hawk, FOX Sports- 94.7 FM/WEEX/ WODEHD2, WCTO FM/WWYY FM - Cat Country 96 & 107.1 home to the Philadelphia Eagles Radio Network, plus WWYY is also broadcast partner for Penn State Football. C-SUITE is our portfolio of Cumulus Digital Advertising Products for Local Businesses.

Requirements

3+ years of related promotions or marketing experience required.
Valid driver's license required, as driving is an essential function for regular travel, transporting equipment, and supporting remote broadcasts.
Ability to lift and/or pull up to 50 lbs.
Computer literacy in Photoshop, HTML, Microsoft Office (including PowerPoint), VPromotions, and VTrade highly preferred.
Strong understanding of station programming strategies and knowledge of all applicable FCC rules and regulations highly preferred.
Proven leadership skills with the ability to clearly communicate team expectations and focus on nurturing, coaching, and growing support staff.
Strong aptitude for cross-departmental collaboration and the ability to interact professionally with management and staff at all levels.
Exceptional multi-tasking, prioritization, and problem-solving skills with a proven track record of handling multiple strict deadlines.
Possesses a highly creative mind, excellent verbal and written communication skills, and a genuine passion for brand innovation.

Nice To Haves

Bachelor's degree in marketing, project management, business, or a related field highly preferred.

Responsibilities

Conceive, plan, and execute high-impact station promotions, on-air contests, and live on-site events from inception to facilitation.
Coordinate and draft comprehensive promotional proposals, packages, and post-event recaps for sales and programming teams.
Oversee physical set-up and breakdown of remote broadcasts and station appearances, with the ability to troubleshoot and resolve technical or logistical issues on the fly.
Develop and execute promotional events and creative contests within departmental budgets that span a wide range of target demographics.
Represent the stations at public events and career fairs in an upbeat, outgoing, and professional manner to enhance brand presence.
Manage and maintain a fleet of station promotional vehicles, ensuring proper scheduling, safety compliance, and on-site brand visibility.
Oversee the procurement and inventory of promotional items and station swag, including negotiating with vendors and securing trade collateral.
Direct station winner databases and supervise the compliant distribution of prizes to listeners.
Collaborate closely with Programming and Sales teams to align promotional strategies with revenue goals and station programming.
Develop and leverage strategic relationships with entertainment venues, event spaces, and concert promoters to benefit the stations.
Identify community partnership opportunities and collaborate with local charities for the mutual benefit of the community and the stations.
Hire, train, and lead a high-performance promotional execution team.
Provide regular coaching, performance feedback, and professional development to the promotions staff.

Benefits

Competitive Pay
Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions
Medical, Dental & Vision Insurance coverage
401K with company match
Paid Vacation, Sick & Holiday time off
Parental leave time off benefits
life insurance
disability insurance
wellness
an employee referral bonus program