Promotional Writer

Lilly•Indianapolis, IN

9d•$58,500 - $137,500•Hybrid

About The Position

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us. Organization Overview At Lilly, we serve an extraordinary purpose. Every day, we make a difference for people around the globe by discovering, developing, and delivering medicines that help them live longer, healthier, and more active lives. As Lilly's in-house agency, Thread Collective (TC), we fuse data, creativity, and technology to turn bold ideas into work that moves people worldwide. As a true creative engine, we partner across the enterprise, uniting deep brand expertise with integrated insights and modern production to deliver breakthrough ideas with confidence and speed. We deliver human-centric experiences that build trust, deepen understanding, and measurable outcomes. Together, we push past “good enough” to achieve creative excellence and operational agility. If you are driven to set the standard every day, join us as we redefine what a best-in-class in-house agency can do. Who We Are Thread Collective, our in-house agency, is elevating creative excellence through sharp ideation, strategic rigor, operational craft, emerging technology, and empowered teams. We’re seeking an agency-experienced Promotional & Campaign Writer to play a pivotal role in crafting breakthrough narratives that inspire and connect with audiences. In this role, you’ll shape high-impact digital-first integrated campaigns, mentor fellow writers, and ensure every piece of content reflects our commitment to quality, relevance, and brand integrity. Your bold work will resonate across channels to elevate our presence in the market, set a refined creative standard, bring ambitious ideas to life, and strengthen how audiences experience and connect with our brands. What You’ll Do Campaign Concepting & Messaging Strategy — Develop concept-level campaign content that brings brand strategy to life while generating awareness, deepen affinity, and motivating audiences to engage. Execute Across Channels — Craft distinctive and attention grabbing short-form content across social, video, digital, print, CRM, and point-of-care tactics — built to flex across platforms while maintaining brand consistency and a clear creative point of view. Translate Science & Strategy into Compelling Content — Convert brand strategy, customer insights, and clinical data into clear, compliant, marketing-ready concepts-driven messaging while navigating MLR review and advocating for creative excellence through final delivery. Collaborate Across Functions — Partner with marketers, creative directors, art directors, agency partners, and channel specialists to deliver breakthrough concepts that strengthen brand relevance and audience connection. Optimize, Mentor & Elevate the Work — Apply performance data and audience insights to sharpen creative strategy, while mentoring others on copy development to raise craft, consistency, and storytelling across the team.

Requirements

Bachelor’s degree
8+ years of experience as a Lead Copy Writer role delivering campaigns for both digital and traditional channels.
4+ years in traditional fast-paced agency setting leading concepting, pitches, and creative content development from initial strategy through final execution.
Link to portfolio required
Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1.

Nice To Haves

Robust portfolio supporting recognized global brands showing range and craft across digital and print channels, and campaign types that reflects both strong copywriting and critical thinking.
Proficiency in translating brand strategy into integrated campaigns, with experience collaborating across creative, strategy, account, medical, and regulatory teams.
Proven ability to lead high-volume content development across multiple channels and brands.
Experience in pharmaceutical, biotech, or healthcare marketing is a plus but not required.
Agency experience supporting global brands across multi-channel campaigns, with understanding of healthcare audiences and compliance-driven review processes.
Strong command of creative short-form content development, brand strategy, omnichannel strategy, PESO frameworks, digital marketing, analytics, SEO, personalization, and A/B testing.
Ego-free leader with strong critical thinking, problem-solving, prioritization, presentation, and deadline-management skills.
Motivated to employ emerging technologies, including AI tools, to improve conceptualization, writing efficiency, and creative quality while staying current on industry standard processes.

Responsibilities

Develop concept-level campaign content that brings brand strategy to life while generating awareness, deepen affinity, and motivating audiences to engage.
Craft distinctive and attention grabbing short-form content across social, video, digital, print, CRM, and point-of-care tactics — built to flex across platforms while maintaining brand consistency and a clear creative point of view.
Convert brand strategy, customer insights, and clinical data into clear, compliant, marketing-ready concepts-driven messaging while navigating MLR review and advocating for creative excellence through final delivery.
Partner with marketers, creative directors, art directors, agency partners, and channel specialists to deliver breakthrough concepts that strengthen brand relevance and audience connection.
Apply performance data and audience insights to sharpen creative strategy, while mentoring others on copy development to raise craft, consistency, and storytelling across the team.

Benefits

company bonus (depending, in part, on company and individual performance)
company-sponsored 401(k)
pension
vacation benefits
medical, dental, vision and prescription drug benefits
flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts)
life insurance and death benefits
certain time off and leave of absence benefits
well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities)
Relocation package provided