Promotional Specialist - Louisville, KY

Stagwell Global•Louisville, KY

About The Position

Represent a premium spirits brand at bars, restaurants, retail locations, and special events across the designated market. Create authentic and memorable consumer experiences by sharing the brand’s story, offerings, product information, and messaging in an engaging and approachable manner. Maintain the brand’s elevated image through a polished appearance and professional demeanor, and support activations from preparation and setup through execution and breakdown. The role also involves sharing feedback about consumer interactions and preferences, following program and venue guidelines, and complying with applicable alcohol-related laws and regulations. The program is launching in January 2027.

Requirements

Must be at least 21 years of age.
Strong communication and interpersonal skills, with the ability to engage confidently and authentically with diverse audiences.
Friendly, outgoing personality and genuine interest in creating positive consumer experiences.
Professional, dependable, and detail-oriented approach to work.
Reliable transportation and ability to travel to assigned venues within the designated market.
Availability for flexible hours, including evenings, weekends, and select special events, based on program needs.
Ability to stand for extended periods, move throughout event spaces, and assist with setup and breakdown.
Ability to follow instructions and communicate effectively with the activation team.
Willingness to learn brand messaging and product information and communicate it accurately to consumers.

Nice To Haves

Previous experience in promotional modeling, brand ambassadorship, experiential marketing, hospitality, retail, or other customer-facing roles.
Experience with beverage, beer, wine, or spirits promotions.
Experience working at events, tastings, samplings, or consumer engagement activations.

Responsibilities

Represent the premium spirits brand and create engaging experiences tailored to its target audience.
Interact with consumers at bars, restaurants, retail locations, and special events; share the brand’s story, offerings, and attributes.
Deliver friendly, professional, and memorable consumer interactions while maintaining the brand’s image and reputation.
Communicate product information and brand messaging accurately.
Maintain a polished appearance, positive attitude, and professional demeanor during activations.
Assist with event preparation, setup, execution, and breakdown.
Provide feedback on consumer interactions, engagement, and preferences to inform future marketing and promotional strategies.
Follow activation procedures, brand standards, venue requirements, and applicable alcohol-related laws and regulations.
Arrive on time and prepared for scheduled events, delivering a consistent, high-quality experience.
Communicate effectively with the activation team and represent the brand consistently.