Promotional Marketing Planner

Canadian Tire Corporation • Calgary, AB

1d • CA$53,000 - CA$88,000

About The Position

The Promotional Marketing Planner supports the end-to-end execution of approved promotional events across print, digital, and in-store channels, ensuring accuracy, consistency, and on-time delivery. This role partners closely with marketing, creative, eCommerce/digital, legal/compliance, translation/localization, store operations, loyalty, media partners, and external vendors. Accountability is focused on channel execution planning, asset coordination, proofing, and governance once promotional direction is confirmed.

Requirements

• 3–5 years of experience in promotional, retail, or integrated marketing execution
• Strong project management and cross-functional coordination skills (able to manage multiple timelines and stakeholders)
• Experience with print and digital production workflows (briefing, proofing, version control, approvals)
• High attention to detail in deadline-driven environments, with strong quality control and proofing skills
• Ability to translate business priorities into execution-ready plans, assets, and timelines
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience

Nice To Haves

• Experience with Airtable is considered an asset.

Responsibilities

• Summarize channel execution plans based on finalized offers.
• Deliver execution-ready asset packages to channel owners (copy, disclaimers, key details).
• Create workback schedules to meet key promotional deadlines.
• Build print pagination layouts using approved insights and data.
• Provide pagination files, copy, images, templates, and data sheets to production on deadline.
• Manage print production with vendors through all proofing stages.
• Share final flyer and postcard creative with internal stakeholders.
• Coordinate digital flyer set-up and link/URL population.
• Review and return digital flyer files for launch.
• Coordinate pre-promote assets for major flyer events.
• Submit creative briefs and coordinate inputs (offers, messaging, requirements, timelines).
• Coordinate photography needs for print and supporting assets.
• Support development of creative assets for category and program promotions.
• Proof channel assets (email, web, digital flyer, in-store) against approved briefs.
• Validate dates, offers, disclaimers, and messaging consistency.
• Submit loyalty/partner briefs and review partner creative and landing pages (incl. legal as needed).
• Coordinate partner proofing cycles and final approvals.
• Coordinate execution for co-marketing and partner-funded promotions.
• Maintain annual workback with Store Operations to align asset delivery to in-store timelines.

Benefits

• We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do.
• We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification.
• Accommodations We stand firm in our Core Value that inclusion is a must.
• We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond.
• Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level