Project Manager

Carters Inc.•Atlanta, GA

About The Position

The Project Manager, Brand Transformation plays a critical supporting role in the execution of Carter’s enterprise-wide a significant transformation in how the company shows up to families across product, storytelling, and marketplace. Working closely with the Vice President Brand Marketing and Brand Marketing leadership, this role helps coordinate and operationalize work across cross-functional teams to ensure the brand is expressed consistently across key touchpoints—from product creation and supply chain through retail, wholesale, and international markets. While anchored in Brand Marketing, this role partners across the business to translate strategy into execution—supporting alignment, tracking progress, and helping embed new ways of working. This role is ideal for a strong operator who thrives in complexity, is highly organized, and is motivated by enabling teams to deliver against a shared vision.

Requirements

4–7 years of experience in project management, program management, or operations within retail or consumer-driven organizations.
Experience supporting cross-functional initiatives across multiple business functions (e.g., supply chain, retail, finance, legal, wholesale, international).
Exposure to budget tracking and working with Finance partners.
Background in brand transformation, go-to-market strategy, or large-scale implementation strongly preferred.

Nice To Haves

Exceptional stakeholder management and influencing skills across all levels of an organization.
Strong financial acumen, including budget oversight, forecasting, and ROI evaluation.
Outstanding organizational and project management skills with attention to detail.
Strategic mindset with the ability to connect execution to enterprise outcomes.
Clear, executive-level communication skills.

Responsibilities

Support the execution of the Carter’s Brand Transformation initiatives across functions.
Assist in translating brand strategy into clear, actionable project plans across the Concept-to-Consumer lifecycle.
Help ensure consistency of brand expression across product, retail, eCommerce, wholesale, and international touchpoints.
Track progress across seasons, channels, and markets to ensure alignment to key milestones.
Deliver clear, concise updates to senior leadership across both project progress and financial performance.
Ensure stakeholders have transparency into milestones, risks, decisions, and investment performance.
Reinforce consistency in decision-making, prioritization, and brand application across teams.
Define and implement how the brand is activated across the enterprise—not just within Marketing.
Establish scalable frameworks that connect Product, Marketing, Channel teams to a shared brand vision.
Create and maintain a single source of truth across timelines, priorities, budget, and deliverables.
Design systems, tools, and processes that enable clarity, speed, and consistency at scale.
Continuously refine ways of working to reduce friction and elevate output across teams.
Support the Sr. Director and Brand Leadership team in driving integration across a broad set of business functions, including Design, Merchandising, Supply Chain, Legal, Real Estate & Facilities, Retail Stores & Ops, HR, Wholesale, International, eCommerce, Finance, Marketing
Navigate competing priorities across functions while maintaining forward momentum.
Partner with Finance to align investments across functions to the highest-impact priorities.
Ensure financial resources are allocated to support a cohesive, enterprise-wide brand expression.
Assist in maintaining visibility into spend pacing and forecasting across workstreams.
Help identify risks or gaps related to budget or resource allocation.