Project Manager

Smart IMS•Plano, TX

14d•$50 - $80•Onsite

About The Position

This role focuses on digital merchandising and site experience, promotional management, campaign execution, customer segmentation, and performance analytics within an e-commerce environment. The Project Manager will own the day-to-day digital merchandising strategy and execution, ensuring products and offers are positioned to maximize customer engagement and sales. This includes developing and managing product placement, merchandising, and promotional experiences across various digital channels. The role requires close collaboration with cross-functional teams such as Category Management, Marketing, Product Ops, Price Ops, QA, Analytics, and PZN to align merchandising priorities with commercial objectives and ensure timely and accurate execution of promotions and campaigns. A key aspect of the role is leveraging customer insights and performance data to develop micro-segmented merchandising strategies and optimize online experiences for improved engagement, conversion, and customer value.

Requirements

Bachelor's degree or better in Marketing, Business, operations or related field
5+ years' experience in ecommerce digital product operations or digital experience management
Experience partnering with product, engineering, UX, analytics and marketing teams
Strong knowledge of CMS, PIM, product catalog management, search, taxonomy and digital merchandising platforms
Proven ability to manage multiple complex initiatives in a fast-paced environment
Excellent project management, communication and stakeholder management skills.
Strong analytical and problem-solving capabilities with experience using data to drive decisions
Fluent in Microsoft Word, Excel, and PowerPoint
Fluent in JIRA, Confluence, or equivalent project management systems
Must be organized and highly detail oriented
Ability to use and adopt AI tooling

Responsibilities

Own day-to-day digital merchandising strategy and execution across key product categories.
Develop and manage product placement, merchandising, featured products, and promotional experiences across homepage, category, product finder page, and buy pages.
Partner closely with Category Management, Marketing, and Product Ops to align merchandising priorities with commercial objectives and category strategies.
Lead the execution of promotional updates, ensuring offers, pricing, promotional messaging, eligibility, and merchandising placements are accurately reflected across digital channels.
Work closely with Category Management, Price Ops, and QA teams to ensure promotions are configured correctly and launched on time.
Manage promotional changes throughout the campaign lifecycle, including launch, updates, extensions, and end-of-promotion activities.
Proactively identify and resolve offer, pricing, or merchandising issues that may impact conversion, customer experience, or promotional performance.
Lead digital merchandising execution for key campaign and commercial periods, translating business priorities and campaign strategies into compelling online experiences.
Develop and execute merchandising plans for key sales moments, seasonal campaigns, product launches, and other business-critical periods.
Coordinate campaign content, product selection, promotional messaging, sales pitches, and site placements to ensure a cohesive customer experience.
Monitor campaign execution and performance in real time, making timely merchandising adjustments to maximize business impact.
Leverage customer, product, and behavioral insights to develop micro-segmented merchandising strategies tailored to different customer needs and purchase journeys.
Partner with Analytics, PZN, Category Management teams to identify target audiences and translate customer insights into relevant product and promotional activities.
Develop differentiated sales pitches, product messaging, and merchandising experiences based on customer segments, shopping behaviors, and commercial objectives.
Continuously evaluate segment performance and refine merchandising strategies to improve engagement, conversion, and customer value.
Analyze product, promotional, merchandising, and campaign performance to identify trends, opportunities, and areas for optimization.
Monitor key metrics including traffic, conversion, revenue, offer performance, product sell-through, and campaign effectiveness to evaluate merchandising impact.
Translate performance data into actionable recommendations and proactively adjust product placement, promotional messaging, offers, and site experiences.
Partner with cross-functional stakeholders to test and implement optimization opportunities, using data and customer insights to continuously improve merchandising performance.