Project Manager - L'Oréalistar Canada

Burson•Montreal, QC

3d•Hybrid

About The Position

As the Project Lead for L'Oréalistar Canada, you are responsible for the strategic steering, compliance, and local performance of the influencer marketing platform. You will ensure the program's consistency with the Group's digital vision while guaranteeing its operational and budgetary execution. This role involves defining and leading the global strategy, overseeing UX design and modifications, and supervising the gamification system. You will also manage budget allocation, ensure project compliance (legal, terms and conditions, IT security), and act as the final point of entry for escalation management. Performance tracking, KPI steering, and sharing strategic insights with stakeholders are also key. You will hold final responsibility for planning & calendar validation, creator selection approval, content & animation validation (including bilingual configuration), and oversight of product fulfillment and brand training/onboarding.

Requirements

Expertise in Influencer Marketing strategy and Digital Platforms.
Proficiency in multi-division budget management.
Knowledge of IT compliance and Data Privacy.
Ability to manage external partners (Agencies/SaaS Platforms).
Mandatory bilingualism (French/English) for content configuration.

Responsibilities

Define and lead the global strategy for the L'Oréalistar program.
Oversee the platform's UX design and modifications to optimize the user experience.
Supervise and validate the gamification system to engage content creators.
Manage budget allocation across different divisions.
Ensure full project compliance (legal aspects, terms and conditions, and IT security).
Act as the final point of entry for escalation management.
Steer performance tracking (KPIs) and ensure the sharing of strategic insights with stakeholders.
Validation of the animation calendar.
Approval of creator selection and the database.
Validation of the bilingual configuration (EN/FR), email templates, and community animation.
Oversight of product fulfillment.
Validation of the brand training and onboarding program.