Project Manager, Transformation

VF Corporation•Costa Mesa, CA

3d•$112,320 - $140,400

About The Position

The Project Manager, Transformation provides hands-on support to the Senior Director of Transformation, VP of Transformation, and leadership in Go-to-Market (GTM) and Commercial Functions. This role involves oversight and cross-functional implementation of transformation workstreams, support for tool and process development, and change management with a specific focus on AI and Generative AI in marketing, creative, product, and content creation, including related builds and analytics. The position requires close collaboration with various functions such as marketing, creative, e-commerce/Direct-to-Consumer (DTC), design, and product development across brands, as well as with the VF Innovation team.

Requirements

5 years of experience and professional achievements or 1+ years of experience with an MBA.
Strategic and innovative thinker with the ability to see the big picture and support transformation / AI initiatives effectively throughout the organization.
Ability to project manage multiple cross-brand initiatives and be highly organized to ensure continued progress.
Influencer – the ability to inspire and persuade others without relying on formal authority.
Ability to integrate and analyze data from internal and external sources to make decisions.
Quick and enthusiastic learner with the ability to quickly adopt new tools.
Executive presence and excellent verbal and written communication skills to communicate with and influence leaders across the organization.
Highly motivated, self-starter who enjoys working in cross-functional teams across multiple regions.
Keen interest in AI / Gen AI and marketing / creative.
Experience in consumer-centric, fast-moving companies; or in consumer tech / AI / Gen AI related fields.
Experience driving strategic and operational activities for a transformation office or PMO team within a global organization.

Nice To Haves

Degree in a related field preferred.
Master’s degree preferred.
Experience driving digital programs, ideally in the apparel/footwear/fashion industry.
Experience in marketing, creative, AI / Gen AI.

Responsibilities

Oversight and cross-functional implementation of transformation workstreams, with a focus on AI & GenAI Acceleration in areas like digital, creative, and marketing asset creation, and product creation.
Drive implementation and value delivery of AI / Gen AI use cases in collaboration with the Innovation team, scaling mature technologies across the enterprise.
Design processes, accountabilities, systems integration, and address roadblocks to ensure technology adoption and drive change management.
Support the rollout of new tools and systems by troubleshooting and identifying gaps in usability/functionality.
Collaborate with outside agencies on rapid proof of concepts to test emerging technologies and define business requirements for scalability.
Address risks and challenges related to the responsible and ethical use of AI / Gen AI in conjunction with the Innovation team, business teams, and legal teams.
Determine business value and use cases for emerging technologies across brands and regions to drive acceleration and scale applications from experimentation.
Track progress across brands and regions, and support the preparation of materials for presentations to global leadership, brand, and regional leaders.
Co-lead AI forums for cross-brand exchange and use case showcase; provide inputs for RFPs related to AI.
Liaise with business and AI champions within brands to collect emerging business needs and align them with technological progress for effective prioritization.
Create training materials and support VF Academies to enable change management.
Identify risks and interdependencies of AI / Gen AI workstreams with other Transformation priorities (e.g., Go-to-Market toolkit) and assess intervention strategies.
Oversee tracking and execution of transition workstreams, ensuring smooth handover to business-as-usual functions (e.g., Stores, Brand, Marketing).
Collaborate with VF Finance and workstream leads to ensure value realization is on track.
Coordinate risk assessments and escalate execution challenges as needed.