Project Manager, Transformation

VF Corporation•Costa Mesa, CA

10h

About The Position

The Project Manager, Transformation provides hands-on support to the Senior Director of Transformation, VP of Transformation, and leadership in Go-to-Market (GTM) and Commercial Functions. This role involves overseeing and cross-functionally implementing transformation workstreams, supporting the development of required tools and processes, and managing change, with a particular focus on AI and Generative AI in marketing, creative, product, and content creation, including related builds and analytics. The position collaborates closely with various functions such as marketing, creative, e-commerce/Direct-to-Consumer (DTC), design, and product development across brands, as well as the VF Innovation team.

Requirements

5 years of experience and professional achievements OR 1+ years of experience with an MBA.
Strategic and innovative thinker with the ability to see the big picture and support transformation/AI initiatives effectively throughout the organization.
Ability to project manage multiple cross-brand initiatives and be highly organized to ensure continued progress.
Influencer – the ability to inspire and persuade others without relying on formal authority.
Ability to integrate and analyze data from internal and external sources to make decisions.
Quick and enthusiastic learner with the ability to quickly adopt new tools.
Executive presence and excellent verbal and written communication skills to communicate with and influence leaders across the organization.
Highly motivated, self-starter who enjoys working in cross-functional teams across multiple regions.
Keen interest in AI/GenAI and marketing/creative.
Experience in consumer-centric, fast-moving companies; or in consumer tech/AI/GenAI related fields.
Experience driving strategic and operational activities for a transformation office or PMO team within a global organization.

Nice To Haves

Degree in a related field preferred.
Master's degree preferred.
Experience driving digital programs, ideally in the apparel/footwear/fashion industry.
Experience in marketing, creative, AI/GenAI.

Responsibilities

Oversee and cross-functionally implement transformation workstreams, with a focus on AI & GenAI acceleration in areas like digital, creative, and marketing asset creation, and product creation.
Collaborate with the Innovation team to drive the implementation and value delivery of AI/GenAI use cases for enterprise-wide scaling.
Design processes, accountabilities, and systems integration, and address roadblocks to ensure technology adoption and drive change management.
Support the rollout of new tools and systems on an ad-hoc basis by troubleshooting and identifying gaps in usability/functionality.
Collaborate with outside agencies on rapid proof-of-concepts to test emerging technologies and define business requirements for scalability.
Address risks and challenges with the Innovation team, business teams, and legal teams to ensure responsible and ethical use of AI/GenAI.
Determine business value and use cases for emerging technologies across brands and regions to drive acceleration and scale applications from experimentation.
Track progress across brands and regions, and support the preparation of materials for global leadership, brand, and regional leaders.
Co-lead AI forums for cross-brand exchange and use case showcases, and provide inputs for AI-related RFPs.
Liaise with business and AI champions within brands to collect emerging business needs and align them with technological progress for prioritization.
Create training materials and support VF Academies to enable change management.
Identify risks and interdependencies of AI/GenAI workstreams with other Transformation priorities (e.g., Go-to-Market toolkit) and assess intervention strategies.
Oversee tracking and execution of transition workstreams, ensuring smooth handover to business-as-usual operations.
Collaborate with VF Finance and workstream leads to ensure value realization is on track.
Coordinate risk assessments and escalate execution challenges as needed.