Project Manager - Brand Stretch

H&M Group•New York, NY

5d•Onsite

About The Position

As a Marketing Project Manager, you will act as the central connector between Global Marketing and U.S. teams, ensuring insight-driven planning and consistent, customer-centric execution across all touchpoints. You do this by leading cross-functional collaboration, overseeing campaign development, and building scalable frameworks that enable long-term success beyond the transformation program. This role reports to the Marketing Manager, with a dotted line to Global Marketing leadership, and is based in New York.

Requirements

Degree in Communication, Marketing, or related field (or equivalent experience)
Proven ability to manage multiple projects in both digital and traditional channels
Strong leadership and stakeholder management skills
Analytical and results-driven, with experience using KPIs to track project impact
Fluent in English and local language(s)
Minimum 7 years of experience in project management within marketing or communications
Experience managing agencies and creative talent

Responsibilities

Act as the primary U.S. point of contact between Global Marketing and local stakeholders
Orchestrate 360° campaign execution across retail, digital, brand, and creative teams
Drive alignment, prioritization, and execution across multiple workstreams
Track risks, dependencies, and timelines to ensure strong execution
Build and maintain a U.S. marketing calendar aligned to global frameworks while adapting to local business needs and performance insights
Identify and support development of U.S.-specific, U.S.-focused, and always-on campaigns
Apply structured frameworks (e.g., Big Rock methodology) to prioritize moments, campaigns, and investments
Project manager the development of campaign concepts, briefs, and localized asset production in partnership with global and agency teams
Oversee delivery of marketing assets across in-store and digital channels
Ensure all outputs meet brand standards and reflect strong U.S. cultural relevance
Coordinate influencer and content integration aligned with campaign timing and product launches
Project manage development of U.S.-tailored in-store content, signage, and visual storytelling
Ensure consistency across physical and digital touchpoints to deliver a seamless customer journey
Collaborate cross-functionally to enhance guided shopping experiences and product storytelling
Lead or support creative agency procurement, onboarding, and management
Manage day-to-day agency relationships as it relates to timelines and deliverables
Ensure agency output is high-quality, on time, and aligned with brand and business goals
Define and document scalable marketing operating models for campaign planning and execution, including governance, roles, and collaboration frameworks between U.S. and Global teams
Establish a structured learning agenda including performance reviews, post-mortems, and feedback loops
Analyze campaign performance and customer insights to inform optimization and future planning
Translate insights into actionable improvements across campaigns and processes
Champion a test-and-learn culture and share learnings with global teams